Hungry Highway
Embedded Files
Food Applications that don't deliver to consumers based on distance confused me because I know people would pay for the extra delivery, so I created an app that gives consumers in far away/rural areas all their favorite restaurants at a small charge for the extra distance. Hungry Highway gives users a very simple but rewarding user experience that is unmatched amongst its competitors in both simplicity and user engagement.
Food Applications that don't deliver to consumers based on distance confused me because I know people would pay for the extra delivery, so I created an app that gives consumers in far away/rural areas all their favorite restaurants at a small charge for the extra distance. Hungry Highway gives users a very simple but rewarding user experience that is unmatched amongst its competitors in both simplicity and user engagement.
Roles
Roles
Methods
Directed StoryTelling
Infinity Diagrams
Design Ethnography
Tools
WireFraming
UserFlows
Figma
Roles
PreSolo UX/UI Designer
UX Researcher
Interviewer
Usability Testing
Usability Testing
The reason for building Hungry Highway was to start a competitive audit of Doordash, UberEats, and Grubhub. Each app was evaluated on their main page layout, taps towards checkout, first load up, customization of orders, and help centers. UberEats won in that battle with its easy layout and discounts towards multiple orders.
Next up I interviewed two individuals who use food apps regularly. Participant 1 used a restaurant specific food app because of the easy navigation and customization. The users only problem was that they couldn't use other food apps because of how far away they lived.
Participant 2 enjoyed using the doordash app. All of its easy food selections and the checkout process were enjoyed by the user. The user did not like the promotions that abruptly popped up. The user also didn’t enjoy how busy the front page layout was.
Key Findings
Users liked rewards
Easy ordering
“Human touch” when designing
Synthesizing
Synthesizing
After collecting the data from both participants and the users I wanted to reach, the simplicity of the app and distance between both became present.
User Goal: My user group are rural families who want a food delivery app with an option for extended delivery outside the restaurant's radius.
Recommendation
Recommendation
Continuing to offer the best service Hungry Highway's next steps towards greater usability would be more customization for each and every product, to access certain food allergies and toppings.
A “dark” mode feature for users who order at night or who are visually impaired. Lastly, an accessible help center for customers with food/app/driver related issues.
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