Objective:
Take an existing brand and update the logo and brand assets.
Process:
For this project, I explored various aspects of Japanese culture and discovered that Tokyo is often referred to as the brain of Japan, while Kyoto is seen as its heart. Inspired by this, I centred my logo around the beloved Kiyomizu-dera temple in Kyoto. The temple's iconic tower serves as the focal point, accompanied by traditional Japanese cloud illustrations.
This design effectively merges a powerful cultural symbol with classic Japanese art, capturing Kyoto's historical and spiritual essence. The cloud illustrations add a layer of tranquility, creating a harmonious and visually compelling logo that remains deeply rooted in tradition.
Programs Used:
Illustrator, Photoshop
Letterhead
Business Card Back
Business Card Front