Objective:
Create branding for a new Kombucha line

Process:
For this project, I researched the target demographic for kombucha, finding that it primarily consists of millennial's and health-conscious individuals. With this in mind, I aimed to design something fun, nostalgic, and attention-grabbing. I chose bright colours and incorporated a pop art and Y2K style for the packaging to make it visually striking. I believe this approach successfully led to the creation of Bliss Brews, a brand that stands out and appeals to the target audience.

Programs Used:
Illustrator and Photoshop