Objective: 

Create an apparel company 

Process:
To create my own clothing apparel company, I decided to focus on a female athletics brand. The core values of the company centre around sustainability and recycling. To visually represent these values, I chose a fresh, soft green to symbolize nature and a soothing pink to complement the green, embodying both natural and feminine qualities.

This design works effectively as it integrates the themes of nature and femininity while remaining visually pleasing. Additionally, the logo is versatile, making it suitable for use across various assets and products.

Programs Used:
Illustrator, Photoshop