What is your product?

• What does it do?, how does it work? What is it for?

Who is your product for?

• Who is the target audience of this product?, Why do they need this product? What problem does it solve? How will it make their life better?

What advertising appeals or techniques might you use in this ad

• Brand Appeal- product is from a trusted an well known brand]

• Humor Appeal- Advertisement is funny

• Fear Appeal- If you don't buy this product bad things may happen

• Adventure Appeal- Buy this product and it will take you on an adventure

• Youth Appeal- This product will keep you young and youthful

• Social Appeal- Everyone else is doing it.

• Status Appeal- This product will elevate your status, its for the rich and famous

• Problem solving Appeal- This product solves a problem

• Endorsement or Testimonial Appeals- Use of people or celebrities to tell you about the product

Create a one frame story board outline of your advertisement.

• export this as an image file

Do all of this pre-planning and let me know about it on the Google Form

Your advertisement should be 3-5 seconds in length

• at 12fps that is 36-60 frames

You may include sound in your ad

• Free Sounds

• you can bring headphones to hear sound on the computer

Export your advertisement as a MP4