Advice from An Expert:

Choosing a DJ

from Adora Ackerman with An Elegant Production

Do they provide a written contract?

It is extremely important to have your booking confirmed in writing. Ask for a written agreement, especially if you are paying an initial retainer or deposit. Ask if that deposit will be put toward your balance or not. 

Do they have proof of liability insurance?

Responsible business owners carry liability insurance to protect their businesses and the consumer. Ask for proof 

of liability insurance. If they are a reputable DJ company they will have a Certificate of Liability. 

Will they go over details and music ahead of time?

A versatile DJ is not only willing to listen to your suggestions, but be willing to assist you with the planning, coordinating, emceeing and playing your choice of music. A professional DJ will also understand that you may not want certain songs played. Communicate your musical preferences and entertainment needs clearly. They should be very willing to take the time and be available to fulfill your vision. 

Do they use professional equipment?

Ask your prospective DJ for their equipment list and if unsure, check with a local music dealer to verify they are using professional-grade sound gear. Ask for pictures of what their setup looks like or ask to see it ahead of time. A picture of people having a good time is not good enough. Remember that professional equipment does not guarantee an entertainer's talent or service level, but is simply a tool for building an exceptional event & it should look good.

Do they provide backup equipment at my event?

It is also important to know if your DJ has a back-up plan in case of illness or accident - who will be doing your event?

How much time do they allow for set-up?

Punctuality is a necessity! Your DJ should know exactly how long they will need to set up and travel so they are ready to start on time. Your entertainer should ideally be set up and in-place before your first guest walks through the door.

Will they be suitably dressed for our occassion?

Specify the type of apparel that your DJ is expected to wear. If you are having a themed event, make sure your entertainer is informed and willing to go along.

What is the best price? 

The best price is not always the best deal, especially when planning a wedding or an event. DJ industry rates vary greatly for a typical 4-hour booking. Rates can be determined by the time of the year, day of the week, and location. Rates are based on talent, experience, service, coordination, equipment needs, business expenses, musical knowledge, and personality. A professional full-service DJ company normally invests 20 to 30 hours on your special event. Consultations, music purchasing and editing, preparation, set-up and teardown, education and other business-related endeavors all add up to the overall success of your special occasion.

When should you book?

Depending on the time of year and how popular the date of your event is, you should book no later than one year in advance. Locking your date in can also save you money, because pricing always increases, so you can get this year’s pricing for your date two years down the road.

The earlier you book, the better!