Dream Daddy: A Dad Dating Simulator is a game released in 2017 by the popular YouTube group The Game Grumps. This game was made popular by the YouTuber Markiplier and his playthrough of the game on the date it was released; however, the art style, the storyline, and the characters all make this game an absolute asset to the dating sim genre. Steam describes this game as "a game where you play as a Dad and your goal is to meet and romance other hot Dads", which I think sums it up pretty concisely. It is a partially satirical game, as the Steam description describes one of the features as "so many Dad puns. Like, to the point where it made us all uncomfortable".
In this game, you have just moved into a new town with your 18-year-old daughter, where there are seven other single dads that you can romance and unlock different endings with.
Each dad has a different aesthetic, occupation, and attitude, and each dad has at least two endings. You are able to go on dates with these characters, and you have to go on three dates to unlock their good ending. These characters are jam-packed with lore, personality, and mystique. Some theorise that the dads' different personalities represent the different kinds of stereotypical gay men; for example, Joseph could be the "twink" stereotype, while Brian would be the "bear".
As I mentioned in my genre subpage, having interesting mechanics in your dating sim or visual novel can make it much more engaging, and Dream Daddy is no exception. In order to plan dates with the other dads, you must use the mobile phone mechanic, which makes the game much more engaging and immersive.
As for the target audience of this game, I find this game's community incredibly intruiging, and that was in fact the main reason I wanted to research it. There's no doubt that this game is popular, as some consider it the "game of summer 2017", due to its popularity when it first came out. It was one of the first popular dating sims to be targeted almost entirely at the LGBTQ+ community and women (I go into more detail about this type of dating sim in my genre subpage). It has a refreshingly modern take on gay romance and queer masculinity and depicts multiple different types of gay men on its roster.
The feedback from fans for this game isn't all positive, however. Some fans criticise this game for its lack of believable queer characters and say that the game is more meant for women wanting to fetishize older gay men. I personally think this is untrue, as several gay communities have praised this game for its accurate representation of different demographics and types of queer men. Overall, this game seems to be targeted towards the LGBTQ+ community, as well as women and girls, which coincidentally is the exact audience I would like to target with my concept.
The character design in this game is just incredible. I am in love with the art style, and while I won't be taking inspiration from the style itself, I will definitely take note of the way that this game uses shape language, clothing, and dynamic poses (all topics that I go into more detail on in my character design subpage) in order to convey more information about these characters. Each of these dads is very different in design and personality, and no two characters display this more than Damien and Brian.
Damien (top left) is the game's "goth dad", and is characterised by his love of the Victorian era and his prickly exterior. This is shown in multiple ways through his character design; for one, he wears full Victorian garb, which is a very clear indicator of his appreciation for gothic culture. There are more subtle ways to convey his personality, however; for example, his design is entirely comprised of triangles: his body shape, his face (nose, eyes, eyebrows, and face shape), and his clothing. The pose that he is in also lends itself to this triangular theme, as the hand on his hip creates a triangle, and the other arm creates a sharp edge to the right of his design. As I have discussed, triangles convey unpredictability, power, mystery, and sharpness. These are all aspects of Damien's personality, as the game describes him as intimidating, alternative, and strange. His colour theory also alludes to this, as purple and black are both unnatural and indicate elegance and mystery.
On the complete opposite end of the spectrum, you have Brian (bottom left). He is known as the "rival dad", and is characterised by his love of dogs, fishing, and his 10-year-old daughter. He represents the stereotypical "gay bear", which is a type of older gay man who projects an image of rugged masculinity, although personality-wise, he is about as loveable as you can get. This is reflected in his character design: he wears very baggy clothing, showing his laid-back attitude, and his design is made up entirely of circles. His beard, nose, body shape, and posture are all very rounded. In shape language, circles indicate positivity, comfort, and innocence. This coincides with Brian's personality as a fun, bubbly dad. His theme colour is green and orange, which both show energy, life, and natural things (which could link to his love of camping and fishing).
While this is not the poster for the actual game of Dream Daddy, it is rather the cover of the comic book published in 2019 by the same people who created the game. While this is not necessarily the exact same as a video game promotional poster, theory-wise, it still requires the same techniques in order to hook its audience and convince you of the game's aesthetic and mechanics.
There appear to be multiple versions of this book's cover; however, this one seems to be the most recognised and used. Given that the characters are the most important aspect of this game, being a visual novel, this cover's main objective is to subtley introduce you to all of the characters while still leaving a lot in the air for the player to discover. All of the characters are shown on this cover, with some of their defining characteristics on display: Brian is grilling, Mat has his guitar, etc. However, if anything, it makes you want to learn more about these characters and discover more about their personalities and motives. I think that the composition of this image is quite well executed; it does a good job of showing all of the characters without looking crowded. Everyone's pose looks very natural, while still leaving enough room for everyone else. An example is Craig, the man in the foreground of this image, who appears to be the focus of the illustration; however, his dynamic pose means that we are also drawn to look at the other characters. The angle of his leg leads our eye to the centre of the image, where we can look at the characters who might be a little bit further back. This is very smart and means that the image doesn't look cluttered despite all the characters.
If I'm being totally honest, I love this trailer. I think it gives a really good overview of the game without going into too much detail. It shows off the aesthetic, the game mechanics, and introduces the goal and potential in an intriguing yet simple way. The music featured is the game's original theme song, composed by Jesse Cale Baths, which is, I must say, extremely catchy and fits the vibe of the game extremely well. It is also very alluring to the game's target audience, as the cutesy, camp sound is very much in keeping with the gay themes in the game. The trailer shows off some other aspects of the game, such as the character creation menu, the minigames, and a few snippets of character interactions, that really work to hook its target demographic and present the game in a fun and interesting way.
Something I really like about this trailer is right at the beginning, when the silhouettes of the seven dateable dads fade in (see bottom left screenshot). You can see their theme colours glowing around them, and the outlines of their designs mean that it's really clear who each character is. This just proves that the character design and shape language are really strong in this game, to the point that just seeing the outline of a character alongside their theme colour is enough to get a good idea of who they are.
Of course, this trailer is also very alluring to the game's target audience; however, I believe that goes without saying.
I think that the main things I will take away from this game are:
The incredibly diverse characters
The target demographic of the LGBTQ+ community
The clever use of shape language and colour theory to convey key character traits