Regional Marketing

James Meier

Director of Strong Workforce Strategic Communications and Marketing

james.meier@rccd.edu

951-222-8212

Hosted at: Riverside Community College District

The State - The California Community Colleges Chancellor’s Office (CCCCO) Career Education marketing campaign aims to establish a statewide brand for CTE, increase awareness of and enrollment in CTE programs as well as increase employer engagement with college workforce education and training programs. In short, the campaign appeals to hearts and minds about the benefits of career pathways and the ability of California community colleges to prepare students for good paying jobs.

The Region - The Inland Empire/Desert Regional Consortium is investing Strong Workforce funds in a regional marketing plan to define and raise awareness about the variety of occupational pathways available through career training programs at the region’s community colleges. The IEDRC hired Interact Communications to conduct in-depth research and to develop a complete brand, message, and campaign.

The READY - Career Education campaign objectives are to address changing perceptions of what career training programs can offer in terms of good-paying, fulfilling, and sustained employment opportunities, as well as, increase employer engagement in these programs, and increase enrollment in community college career technical education programs.

IEDRC Staff - James Meier is the Director of Strong Workforce Strategic Communications and Marketing, working to market and promote career education programs for the 12 community colleges in the Inland Empire/Desert region. James has worked in community college communications and marketing in the Inland Empire and Desert region since 2017. Prior to that, he was an award-winning editor and reporter for two decades at multiple newspapers, including The Desert Sun, San Bernardino Sun, and Los Angeles Times. He's originally from Orange County, where he worked at Disneyland while earning a bachelor's degree in journalism from Cal State Fullerton. He's currently working on his master's degree in strategic marketing.