QOS Integration Centre

The Project Overview

Project brief

QOS INTEGRATED CENTER is a Fintech company that aims to revolutionize digital finance in French-speaking Africa. The company provides solutions that make it easy for businesses to accept online and offline payments in the region. QOS INTEGRATED CENTER aims to streamline and modernize the financial landscape in French-speaking Africa by providing innovative and user-friendly payment solutions for businesses.

The current problem

1. The current UI of the platform is outdated and not visually appealing, which leads to a poor user experience.

2. Users find it difficult to navigate through the platform and struggle to complete transactions easily and efficiently.

3. The platform lacks localization features, such as language options and cultural customization, which are essential for targeting the French-speaking African market.

The goal

1. Create an appealing and modern UI that reflects the innovative nature of QOSIC and attracts users.

2. Improve the overall UX by simplifying the navigation and streamlining the transaction process, resulting in a more efficient and pleasant experience for users.

3. Implement localization features to cater to the specific needs and preferences of French-speaking African businesses and consumers.

4. To establish QOS INTEGRATED CENTER as a leading Fintech company in French-speaking Africa by providing innovative and seamless digital finance solutions.

My role

In this project, we were a team of 6 (Me as the product designer, product manager and 4 developers). I was responsible for the overall UI/UX design process.

Linke to final product: Qosic.com

Research

User Interview Questions:

1. How do you currently interact with the QOS INTEGRATED CENTER payment platform?

2. What aspects of the current UI/UX design do you find difficult or confusing to navigate?

3. What specific features or functionalities would you like to see implemented for businesses in French-speaking Africa?

4. How important is security and reliability in a payment platform to you?

5. Do you have any concerns about the security or reliability of the current platform?

6. How do you typically prefer to make transactions - online, in-person, or both?

7. What types of payment options do you currently use, and are there any that you would like to see added to the platform?

8. Can you provide any specific examples of user experiences or preferences that should be taken into consideration when designing the platform?

Users Responses:

User Personas:

From the user interview, two personas are made in other to better understand and empathize with the target users of the product. These personas serve as a reference point for design and decision-making throughout the development process, helping to keep the user at the center of the product.

The Solution

Solutions:

1. Develop a user-friendly and intuitive UI/UX design for the QOS INTEGRATED CENTER payment platform.

2. Simplify the UX by reorganizing information, optimizing the checkout process, and providing clear and intuitive navigation throughout the platform.

3. Implement language options, currency preferences, and culturally relevant design elements to better connect with the target audience in French-speaking Africa.

4. Enhance the platform’s security and reliability to instill trust in users

5. Integrate multi-channel payment options to accommodate both online and offline transactions

Brainstorming session with the team

Visual Design

Style Guide

Overall, the color, font, and components used in the project were carefully considered and designed to create a cohesive and visually appealing interface that aligns with the brand's identity and resonates with the target users.

User Testing

In the user testing phase, it became evident that the onboarding process was perceived as burdensome by users due to the multiple steps and nested pages required to complete the process. To address this issue, the onboarding process was revamped and consolidated into a single-page form. This strategic redesign aimed to streamline the user experience, reduce complexity, and enhance user satisfaction. The changes resulted in a more efficient and user-friendly onboarding process, positively impacting the overall user experience.

Takeaways

Lesson Learnt

The user testing phase highlighted the significance of testing the usability. It underscored the need to gather direct user feedback to identify pain points and areas for improvement. The tedious onboarding process demonstrated the importance of prioritizing the user's needs and preferences. Designing with the user in mind and creating a seamless, intuitive experience is crucial for success.

The project showcased the value of an iterative design process. By continuously refining and adapting the entire user experience based on user feedback, the design was able to evolve to better meet user needs.

The transition from a multi-step process to a single-page form emphasized the effectiveness of simplifying complex tasks. Simplification can improve user satisfaction and make the product more accessible.

Challenges

Understanding the cultural and linguistic nuances of the French-speaking African market was essential to create a platform that resonates with the target audience. Learning about our users preferences, digital behavior, and language was crucial in designing user-friendly experience

Result

Below is the comment from the QOSIC product manager which is an indication of the impact of the work i have done.

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