Media Literacy

Media Literacy refers to the ability to access, analyze, evaluate, and create media messages in all forms of communication.

• • Information overload: Too much media content makes it hard to distinguish facts from misinformation.

  • Manipulation & Bias: Media can influence opinions through selective reporting, ads, or propaganda.

  • Digital Citizenship: Helps people responsibly consume and share media.

  • Critical Thinking: Encourages questioning instead of blindly accepting information.

Use these questions to deconstruct media messages:

1. Authorship (Who created it?)

   • Who made this message?

   • Are they credible? Any hidden agenda?

2. Format (How was it presented?)

   • Is it a news report, ad, or opinion piece?

   • Are images/videos edited or misleading?

3. Audience (Who is it for?)

   • Who is the target group? (age, gender, interests)

   • How might different people interpret it?

4. Content (What is the message?)

   • What information is included or left out?

   • Are there stereotypes or biases?

5. Purpose (Why was it made?)

   • To inform, entertain, persuade, or sell something?

   • Is there propaganda or clickbait?