Privacy Policy – Memory Lane
Last updated: March 2026
Memory Lane (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how information is collected, used, and protected when you use the Memory Lane mobile application.
1. Information We Collect
When you use Memory Lane, we may collect the following types of information:
Account information
Email address
Account identifiers
User content
Photos uploaded to the app
Written memories or stories
Audio recordings created within the app
Usage information
Basic information about how the app is used in order to maintain and improve the service.
Memory Lane does not collect unnecessary personal information.
2. How Your Information Is Used
The information collected is used only to:
Provide and operate the Memory Lane app
Store and display memories within your family group
Allow families to share memories with each other
Improve the reliability and functionality of the app
Manage subscriptions and premium features
We do not sell personal data to third parties.
3. Storage and Security
Memory Lane uses secure cloud services to store data, including:
Firebase (Google Cloud) for authentication and database storage
Secure cloud storage for photos, audio recordings, and stories
We take reasonable measures to protect your information from unauthorized access.
4. Sharing of Information
Your content is only shared with members of the family group you choose to share with inside the app.
We do not share personal information with advertisers or external marketing companies.
Certain service providers may process limited data in order to operate the service, including:
Google Firebase (authentication and data storage)
RevenueCat / Apple App Store (subscription management)
These providers process data only to deliver the services required by the app.
5. Subscriptions and Payments
Premium features in Memory Lane are offered through in-app subscriptions managed by the Apple App Store. Payment information is handled directly by Apple and is never stored by Memory Lane.
6. Data Retention
User content such as photos, stories, and audio recordings remains stored in your account until it is deleted by the user.
If you delete your account, associated data may be removed from our systems within a reasonable period.
7. Children’s Privacy
Memory Lane is intended for general audiences and family use. We do not knowingly collect personal data from children without parental involvement.
8. Healthcare and Caregiver Use
Memory Lane may be used by caregivers and healthcare professionals to help start conversations with individuals experiencing memory difficulties. The app is not a medical device and does not provide medical advice.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When changes occur, the updated version will be published on this page.
10. Contact
If you have any questions about this Privacy Policy, you can contact us at:
support@we-care-about.com