This may seem like no big deal, but having consistent logos, colors, illustrations, call-to-action messages (CTA), and business values across all platforms will set you up for success. In fact, this reason alone is the foundation for all of the reasons next on the list. Having a consistent brand identity will create a sense of familiarity to your existing customers, and let new customers know you are a reputable brand that is well organized.

Similar to reason one, organized branding will make your customers feel like they connect with your business more than just a traditional business-customer-relationship. With more personalized messaging to your target audience, you can gain your customers’ trust and loyalty. Existing customers will also remember your brand identity and will be more likely to keep coming back. Since you have established yourself as organized and reliable to your customers, it is easier to retain their business.

With a solid visual identity and branding strategy, you show not only your customers, but also investors, that your business is professional, organized and well run. This investment in branding also increases your reputation in the industry, which will set you apart from other companies that maybe don’t consider their outward appearance to be investment worthy. This is a shame when we consider the “fake it till you make it” effect that comes along with investing in your brand identity. An eye-catching social media campaign paired with great packaging design, a professional logo, and a well designed website will all make your company seem far larger than what it might be. In another way, this will increase the visual value of your business, and can attract more customers. With more investors and more customers taking note of your business, your company will continue to grow, gain capital and increase its profits, thus making your business a valuable one!