OUR ETHOS: DIFFERENT AND HYBRIDIZATIONS OF SOCIAL PROCESSES AND KNOWLEDGES

The Observatory central ethos is to observe, listen, produce and disseminate not just information, but also the knowledge connected with that information. This will be made by articulating three core knowledge modes: scientific, technological and artistic. Such posture will analyze and interpret social and human processes, through the strategy exposed in the following paragraphs, within the comprehensive framework of contemporaneity. In a sentence: contemporaneity understand via information. But what contemporaneity?

Note that nowadays, societal phenomena and inherent savoirs are never isolated, but both differentiated and hybridized with one another. The social perception of their fragmentation (and not differentiation) was historically operated by the discursivities that served as pedestals for modernity’s scientific, technological and artistic disciplines, which separated knowledge into incommensurable fragments of incommunicable meanings. 

On the contrary, the present introductory debate suggests how it is possible to overcome some of these limitations, not just by criticizing such disciplinary disciplines, but also by operating both differentiations and hybridizations, among questions put to more particular areas and sub-areas of these disciplines. For instance, one scope is not to talk about all heritage phenomena, but principally in what regards cultural heritage. Other scope is not to dialog on every tourism disciplinary specialization, but for instance to discuss cultural tourism. 

In sum, the core objective here is to associate such particular realms into a both rigorous an operative conversation. For example, there is no cultural tourism efficiency if a convincing heritage policy isn’t well planned and applied. Therefore, if the social fabric itself is differentiated and hybridized, social/human sciences, technologies and arts's particular realms and their readers must be differentiated and hybridized as well, via profound deconstructions and reconstructions of information (fake news, Big Data) and knowledge.