For this project, I had the great opportunity to independently create a 1-minute short film focusing on a keyword. I decided to use the word 'fashion,' which inspired me to explore the marketing and brand of Nike. From this, I decided to create a captivating story-based advertisement. When creating the storyline, I explored the challenges of staying active and the potential rewards of embracing the outdoors, particularly the beauty of nature at sunrise, whilst showcasing Nike products.

To bring the concept to life, I planned and storyboarded the visuals for the advertisement, as well as the organisation's locations. This involved researching property owners and working with them to obtain appropriate permissions. I am pleased with the outcome, as I believe the advert effectively encapsulates Nike's brand ethos while maintaining the narrative.