Team Introduction

Assigned Roles: Leadership and assigning tasks, working with Valentina on Entry Mode Selection, Market Entry Strategy research, Financial Analysis research, and Corresponding information for Subpages: Exporting, Franchising, Initial Investment and Setup Codes, Sales Forecast, Projected Revenue, Expected Costs (Operational), Return on Investment (ROI), Risk Analysis. Included References for research used.

Assigned Roles: Assisting Alicia with Entry Mode Selection, Market Entry Strategy research, Financial Analysis research, and Corresponding information for Subpages: Exporting, Franchising, Initial Investment and Setup Codes, Sales Forecast, Projected Revenue, Expected Costs (Operational), Return on Investment (ROI), Risk Analysis. Included References for research used.

Assigned Roles: Market Entry Barriers research, Corresponding information for Subpages: Tariffs, Regulations, Cultural Challenges, and Competitive Pressure. Proposed Strategies to evaluate and address Entry Barriers. Included References for the research used.

Assigned Roles: Market Selection research and evaluated potential target markets, Corresponding information for Subpages: Market Size & Growth Potential, Political Stability and Economic Conditions, Legal and Regulatory Environment, and Cultural Factors. Included References for the research used.

Assigned Roles: Leadership and assigning tasks, Creating a general outline for the project, designing and creating a webpage and gathering visuals, compiling information from team members, and adding to the webpage, creating Reference and AI Usage Reasoning page, Team Introduction Page, Home Page, and Pestel Summary Page. 

Assigned Roles:  Competitor Identification research, Identifying key competitors in the target market (both local and international), Assessing their market share, strengths, weaknesses, and strategies, contributed information for Subpages: Nike, Adidas, Vessi Footwear, and Aldo Group. Drafted a conclusion for section, and included market insights. Included References for the research used.

Assigned Roles: Competitive Comparison research. Highlighted unique selling points or areas where the business can differentiate itself. Assessed opportunities and challenges in relation to competitors. Contributed information for Subpages: Unique Selling Points, Opportunities, and Challenges. Included References for the research used.

Assigned Roles: Marketing Potential research,  Analyzed the marketing potential in the selected market. Provided insights on how Sanjo can meet the needs of the target market. Contributed information for Subpages: Canada Market Projection, Purchasing Power, Income and Spending, and Target Market Needs. Including references for the research used.