LAchoix

Pricing

LACHOIX is a premium-priced brand. For example:

• Bianca Raffia Sandals: €265.00

• Leather Slip-Ons: €190.00

Prices are higher than Sanjo's sneakers, which range from €79.50 to €84.50. This positions LACHOIX as a more luxury or boutique fashion brand, while Sanjo remains in the mid-range casual footwear category.

LACHOIX also offers exclusivity through limited collections and pricing strategies focused on value and design, not accessibility or discounting. There’s no evidence of frequent discounting on their site, which further strengthens their premium image.

Place

LACHOIX is based in Lisbon, Portugal, and offers worldwide delivery through its online store. The brand also organizes pop-up events, increasing its exclusivity and boutique feel.

Unlike Sanjo, which focuses heavily on building brand presence through skateboarding and retail partnerships, LACHOIX relies more on online retail and curated events.

Sanjo could potentially reach a broader demographic through streetwear channels, while LACHOIX targets niche urban fashion lovers who value sustainability and timelessness.

Promotion

LACHOIX's promotion is sophisticated and artistic. On Instagram (@lachoix.official), they:

• Use warm, neutral visual tones

• Feature models in modern lifestyle settings

• Post consistently about collections and seasonal themes

• Emphasize quality, heritage, and slow fashion

They have 38.6k followers, which shows solid reach for a niche brand. They also maintain presence on Facebook, Instagram, TikTok, Pinterest, and LinkedIn, which shows a modern and multi-channel strategy.

They don’t heavily rely on influencers; rather, they build brand identity through aesthetic consistency and storytelling. This differs from Sanjo, which leans on youth culture, retro sportwear energy, and more frequent and varied collaborations.

Positioning

LACHOIX is positioned as:

• Minimalist luxury

• Designed and made in Portugal

• Sustainable, timeless, and feminine

• For women who value sophistication, comfort, and quiet elegance

In contrast, Sanjo’s identity is more playful, youthful, and urban – targeting Gen Z and young millennials who appreciate retro vibes and sporty aesthetics.

LACHOIX’s USP is “timeless shoes with a contemporary twist,” handcrafted and made to last. Sanjo’s USP is its cultural heritage, comfort, and sporty-retro design with a sustainable touch.