Sanjo is a Portuguese footwear fashion brand. Sanjo is best known for masterful craftsmanship and timeless styles. As Sanjo continues to pursue further global growth, we have concluded Canada can be a successful potential expansion market.

This project will assess Sanjo's international growth potential and analyze key factors for growth including: market potential, competition, market entry barriers, and our strategy for market entry in Canada. Our goal is to make data-driven suggestions in methods that will help Sanjo establish itself successfully in Canada's market.