Native Shoes

Product

• Native Shoes: Offers lightweight, water-resistant footwear for all ages. Products are made from innovative materials like EVA (Ethylene Vinyl Acetate), which is vegan, easy to clean, and designed for comfort. Focus on minimalistic, breathable, and casual designs.

• Sanjo: Offers classic canvas and retro-inspired sneakers rooted in Portuguese heritage. Sanjo emphasizes quality craftsmanship, sustainable materials, and local production, with a more vintage and fashion-forward aesthetic.

• Comparison: Native’s product appeal lies in comfort, practicality, and eco-friendliness for everyday wear, while Sanjo leans into storytelling, heritage, and unique style. Native targets all age groups, Sanjo primarily targets trend-conscious youth and adults.

Pricing

• Native Shoes: Pricing ranges from around $50 to $100 CAD, depending on the model. The brand regularly offers seasonal sales and email discount codes (e.g., 10% off for signing up).

• Sanjo: Pricing sits between €79.50 and €84.50 (approx. $117–$125 CAD), positioning itself slightly higher and more premium.

• Comparison: Native Shoes is more affordable, which may attract families and price-sensitive consumers. Sanjo’s higher pricing aligns with its premium brand image and sustainable production in Europe.

Place

• Native Shoes: Based in Vancouver, Canada. Available online with worldwide shipping. Strong presence in retail and online stores across Canada and the U.S.

• Sanjo: Currently focused on Portugal and European markets. Has limited physical reach in North America but is available through its own website.

• Comparison: Native has strong local distribution and reach in Canada, while Sanjo would need a strategic partner (like Little Burgundy) to enter the market efficiently.

Promotion

• Native Shoes: Strong presence on Instagram (248k) and Facebook (736k). Uses vibrant, nature-themed visuals and promotes sustainability and community impact. Campaigns focus on family-friendly content and environmental values.

• Sanjo: Growing on Instagram (42.6k) and Facebook (53k). Focuses on retro, artistic fashion campaigns and Portuguese identity.

• Comparison: Native is clearly ahead in brand awareness in Canada, especially through community-based marketing and social initiatives. Sanjo is more niche and stylized, appealing to design-conscious consumers.