Rebranding of a fictional mobile pet care company, focusing on creating a clean, elegant, and compassionate identity. Designed a new logo that reflects the brand’s caring nature and modern aesthetic. Developed a cohesive set of icons and patterns, and applied the refreshed visual language across key brand touchpoints—including social media graphics, promotional merchandise, and other marketing assets—to ensure consistency and emotional resonance. This project was created using a variety of tools, including Illustrator for the main logo recreation, Photoshop for the design of mockup assets, Adobe Express for the creation of social media posts, along InDesign to put together a final brand guide for their new logo. Overall, I set out to recreate and revamp the old logo design of south paw, creating a new, modern, and calming design.