For this project, I was tasked with recreating a company's logo. I chose the company LEGO. I wanted to give a more playful feel, almost as if their blocks were being combined with their logo. After a few design concepts, I ended up with the final design of classic LEGO red, white, and black, in the shape of blocks, with the letters in the middle of each. Where the LEGO yellow color would be an accent to the design. Overall, creating a logo and brand that fit the LEGO name, which is derived from the Danish phrase “leg godt”, meaning “play well.” Lastly, I created a brand guide having this mockup of a shopping bag. The project was completed with a mix of Illustrator, Photoshop, and InDesign. Which were needed to create all pieces, like mock-ups, brand guides, and for most, the main design.