Developed the visual identity for Tropical Sips, a vibrant new drink concept for a beverage company. The project included designing eye-catching packaging and box designs that reflect the drink’s refreshing, tropical flavor profile. created a cohesive brand experience by producing a promotional social media post and a compelling sell sheet, both tailored to highlight the product’s appeal and support its launch across digital and retail channels. The final deliverables combine bold visuals with strategic messaging to capture attention and drive consumer interest. The creation of the piece took place for the most part through Illustrator and Photoshop, with the creation of the main logo and wrap being all done through Illustrator and then taking that piece into Photoshop to create a draft mockup for how the product would look, finally moving back to Illustrator to create sell sheets and branded social media posts.