Typography

Typography is the art and technique of arranging text to make it visually appealing and easy to read. It involves choosing typefaces, adjusting spacing between letters and lines, and organizing text layouts to communicate clearly and guide the reader’s attention. 

1. Serif Fonts

   • Have small decorative strokes (“feet”) at the ends of letters.
     
     

   • Convey tradition, elegance, and professionalism.
     
     

   • Commonly used in printed body text because serifs help guide the eye.
     
     

Examples: Times New Roman, Garamond, Georgia.

Sans Serif Fonts

1. • Do not have decorative endings; clean and modern in appearance.
     
     

   • Known for clarity and strong legibility, especially on screens.
     
     

   • Widely used in digital media, headlines, and signage.
     
     

Examples: Helvetica, Arial, Futura, Roboto.

Script Fonts

1. • Resemble handwriting or calligraphy, often cursive and flowing.
     
     

   • Convey elegance, personality, or creativity.
     
     

   • Used mainly for display purposes like invitations, logos, and greeting cards—not for long text.
     
     

Examples: Edwardian Script, Brush Script MT, Lobster.

Decorative Fonts

1. • Highly stylized, artistic, and theme-based.
     
     

   • Designed to attract attention and set a mood.
     
     

   • Best for titles, posters, and packaging; not suitable for body text.
     
     

Examples: Disney-style fonts and Wild West–themed fonts.