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What is MaaS?
What is MaaS?
All-in-one kind of service, where payment, scheduling, planning, and traveling are conveniently located in one on-demand application. Usually, in the form of a phone application, users are able to plan their trip ahead of time, get discounts on transportation, and save time and stress by knowing exactly when and where transportation options are available.
Illustration of MaaS in use in a Smart City setting
Why is MaaS important?
Why is MaaS important?
The urban population is expected to increase to 68% by 2050 says the United Nations. Therefore worsening traffic congestion and environmental impact, and MaaS can ease this transition.
Social equity issues can be solved with MaaS.
A Useful tool for cities to achieve their environmental goal.
What are the benefits of MaaS?
What are the benefits of MaaS?
Improved city mobility options
Decrease environmental impact
Decrease traffic congestion
Improved public transportation
Increased air quality
Illustration of efficiency of alternative transportation vs. single occupancy vehicles
Who Makes MaaS Work?
Who Makes MaaS Work?
MaaS Provider
MaaS Provider
MaaS providers use smart city technology, usually in the form of an app, to allow consumers to view, plan, and use multiple forms of transit within one app. MaaS providers create the interface that allows for this seamless use of various forms of transit.
Transit Providers
Transit Providers
Transit providers are firms that offer transportation services to the general public. They may offer one form of transit or many different kinds. Examples of transit may include bus, light rail, electric bicycles, electric scooters, carshare, rideshare, and more. MaaS systems include transit from more than one transit provider.
Consumers
Consumers
Consumers are anyone that needs to go from Point A to Point B! Sometimes MaaS systems serve an entire city, while at other times they focus on a specific group of people, like employees at a large company. GoBevo exists to serve the students and staff at the University of Texas at Austin.
How is MaaS financed?
How is MaaS financed?
There are two main ways MaaS systems are financed:
Commission-based models still require that consumers buy tickets directly from transit providers, but the MaaS provider receives a small commission for each ticket sale
Subscription-based models require the MaaS provider to purchase tickets in bulk and repackage them to consumers in the form of subscription packages. GoBevo will operate under this model.
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