COMMUNICATION STRATEGY GUIDE
COMMUNICATION STRATEGY GUIDE
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To maximize the benefits of the GuardMe Student Support Program (GMSSP) for students, it's essential to engage them with varied communication strategies and regular updates. Implementing these approaches will significantly boost the program's uptake and ensure students fully leverage the support available to them.
For instant access to our asset repository, simply scroll down. But first, we encourage you to follow tailored checklists created for your team. These best practices are designed to be integrated at key moments during the academic cycle—such as orientation, exam times, and school breaks—to ensure the successful engagement and utilization of GMSSP by students.
These resources are here to empower your team, making it easier to keep students informed and supported with GMSSP throughout their educational journey.
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The GMSSP asset repository
The GMSSP asset repository
This is your go-to place for all things GMSSP. Whether you’re looking for social media posts, digital banners, or email messaging, you can find everything you need and more here.
Bookmark this page and share it with your marketing team.
If you need assistance, please contact your Account Manager.
Guided checklists
Guided checklists
Access five checklists that guide you in how to use our promotional assets at distinct times within the academic cycle:
Rebrand, Orientation, Exam period, School breaks and Awareness days
The monthly email archive
The monthly email archive
The Monthly Email Archive is your go-to resource for promoting student wellness throughout the academic year. Here, you'll find a detailed overview and monthly emails packed with actionable insights, tips, and resources to help you effectively implement the GuardMe Student Support Program. Explore each month’s theme and resources to keep your students supported and engaged year-round.
Supporting students in times of crisis
Supporting students in times of crisis
The GuardMe Student Support Program (GMSSP) provides 24/7 emotional and mental health support to help students cope with crises and trauma. Available through the TELUS Health Student Support app, resources are accessible anytime via chat or phone.
Key resources within the guide:
Coping with Tragic Events: Tips for managing stress and anxiety from distressing news.
Understanding Trauma: Guidance on emotional and physical reactions to traumatic events.
Supporting Others: Advice on compassionately helping those affected by trauma.
Depression and Anxiety Hubs: Resources to manage these treatable conditions.
Students are encouraged to seek support—help is always available.
Need help with these resources?
Need help with these resources?
If you have any trouble finding anything, please reach out to your Account Manager.
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