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Introducing our newly developed checklists for effectively promoting the GuardMe Student Support Program (GMSSP) within your educational community. These checklists have been thoughtfully designed to offer you a structured method for spreading awareness of GMSSP, aiming to guarantee that every student can tap into the resources and support essential for a more positive and enriched educational journey.
Orientation
Orientation
All of the messaging and assets for this orientation checklist can be found under Orientation in our asset repository.
Email messaging
Email messaging
Pre-orientation email: Students
Did you know students can access GMSSP before they start their studies? We can help if they are feeling anxious/excited about their new student journey. We find students start engaging with GMSSP up to 6 weeks prior to their studies commencing.
Reminder email: Returning students
After the summer or winter break, it's a great time to remind all students that GMSSP is a service that is available to them.
Reminder email: Staff and faculty
Sending staff a reminder about the service is just as important as students, as staff are a great resource for signposting students who may need additional support and promoting the overall program.
Student events
Student events
Engagement games
Incentivizing students to download and register in the app with competitions during orientation week works well to boost sign-ups. This means that even if students don't feel like they are in need of support now, they have GMSSP at their fingertips when they need it if things start to feel more challenging.
Tip sheets
The tip sheets from GMSSP offer invaluable guidance for academic achievement, effective time management, utilizing resources, setting goals, and maintaining a healthy sleep schedule, complemented by the supportive student support app. These sheets can be effectively utilized by printing them for distribution at student tabling events or by placing them online, making them easily accessible to students for online sharing and enhancing their academic journey.
Presentation or webinars
Reach out to us about joining one of your student sessions! We could join for 15-minutes to introduce GMSSP, or hold a longer well-being webinar tailored to your students’ needs.
Include a slide at the end of any orientation presentation
Include one of our presentation slides or videos at the beginning or end of any presentation over this period. Students can scan the code to learn more about GMSSP when entering or leaving the session, whether online or in-person.
Student fairs
Set up a GMSSP tabling with information that students can take to learn more about the program. Leverage your Ambassador team, peer mentors or collaborate with your Account Manager to have someone at the table to interact with students and encourage them to download the app.
On-campus promotion
On-campus promotion
Business cards
Include our business cards in orientation packs, and provide staff and faculty with a pack to hand out to students they think could benefit from additional support. Also, leave some around high-traffic areas of campus, like the library and cafeteria, resident halls, and athletics.
Posters
Display print poster on doors, bulletin boards, bathrooms, and residence halls to increase visibility of the program. We have a range of designs you can choose from with QR codes that students can scan to learn more.
Digital banners
Digital screens about campus are a great way to promote different services available to students. Explore our range of designs to choose from with QR codes that students can scan to learn more.
Banners
Check out our roll-up and table-top banner designs and have them printed up to display in student areas e.g. library or student success entrances. You can also add your logo to create a co-branded versions.
Ambassador Program
If you haven't already, take advantage of our free ambassador program that can work with your school's existing peer mentor teams or recruit a separate team to help promote GMSSP on campus. Contact your Account Manager for more information.
Social media
Social media
School social pages
We know that you may have multiple social pages for the different schools, clubs and areas on campus. But often, your main socials will have the biggest following and also be the one the other pages follow suit from. We encourage you to share our GMSSP posts to help increase awareness of the program among students. We are also happy to work with your marketing department directly on content collaboration. Contact your Account Manager for more details.
Student clubs
Share GMSSP posts and captions with student clubs (sports clubs, music clubs, art clubs) and to the lead people of these clubs and ask them to share on their specific social media channels/other platforms.
Exam period
Exam period
Social media
Social media
School social pages
Share one of our Featured Campaigns that will resonate with students over this period, e.g., Assessments Campaign or Self-Directed Learning Modules. You will get the biggest impact sharing this across your main social pages. You can also explore our extensive catalogue of social media posts. Alternatively, if you would like our support creating something that aligns with your brand guidelines please reach out to your Account Manager.
Student clubs
Send out communications to student clubs (international, sports clubs, music clubs, art clubs) and to the lead people of these clubs and ask them to share on their specific social media channels/other platforms.
Faculty and staff support
Faculty and staff support
Auto-reply
Ask your faculty and staff to add a short GMSSP blurb or email signature banner to their out-of-hours/automatic response message, so that students can receive 24/7 support no matter what time of the day or night they are reaching out.
Presentation slide
Ask staff and faculty to include our presentation slide at the beginning or end of any presentations. Students can scan the code to learn more when entering or leaving the session, whether online or in person.
Staff guide
Send staff and faculty our staff guide about the program. The guide contains useful program information as well as ways to help promote the program to students. Staff can then be prepared to help any student who needs additional support.
School break
School break
Social media
Social media
Social pages
Share images from our social media catalogue that will resonate with students over this period.
Email messaging
Email messaging
Explore our email messaging under General Messaging in the asset repository.
Email messaging: Students
Remind all students about GMSSP and let them know they can access 24/7 support no matter where they are in the world via the platform.
Email messaging: Students abroad
Reach out to those students who may be returning home over the break to let them know they can continue to receive support overseas through GMSSP, in multiple languages.
Reminder email: Staff and faculty
Sending staff a reminder about the service is just as important as students, as staff are a great resource for signposting students who may need additional support and promoting the overall program.
Awareness days
Awareness days
Social media
Social media
Social pages
Share one of our Featured campaigns that will resonate with students over this period, e.g., Statistics campaign or Self-Directed Learning Modules campaign.
On-campus promotion
On-campus promotion
Explore these on-campus promotional assets under Print in the Asset Repository.
Business cards
Include our business cards in giveaway packs, and provide staff and faculty with a pack to hand out to any students they think may need additional support. Also, leave some around high-traffic areas of campus, like the library and cafeteria, and of course in the resident halls and athletics.
Posters
Display print poster on doors, bulletin boards, bathrooms, and residence halls to increase visibility of the program. We have a range of designs you can choose from with QR codes that students can scan to learn more.
Digital banners
Digital screens about campus are a great way to promote different services available to students. Explore our range of designs to choose from with QR codes that students can scan to learn more.
Banners
Check out our roll-up and table-top banner designs and have them printed up to display in student areas e.g. library or student success entrances. You can also add your logo to create a co-branded versions.
Ambassador program
Leverage our ambassador program to help promote GMSSP on campus at various student activities and events. Contact your Account Manager for more information.
Student events
Student events
Navigate our student engagement resources under Digital in the asset repository.
Student engagement games: Initiate a student engagement game such as, 'Donuts for Download' coinciding with specific awareness days to increase engagement and relevance.
Tip sheets
GMSSP's collection of tip sheets provide a wealth of educational content, practical advice, and theme-based information aligned with various awareness days. They are designed to guide students in leveraging the student support app effectively. These sheets can be broadly disseminated by either printing and distributing them at student-focused events or by uploading them online for easy sharing, thus ensuring wide accessibility and supporting students in their academic and personal growth.
Themed activities: Partner with student clubs, organizations or our Ambassadors to host themed events, promoting GMSSP registration and awareness. Consider using any of our engagement activities within the marketing folder.
Interactive booths: Set up booths during high-traffic events, offering interactive experiences related to GMSSP (e.g. demonstrate the app) and apply this to the specific awareness themes. Leverage the GMSSP Ambassador program or consult with your Account Manager for collaboration support.
Rebrand
Rebrand
Got questions? Check out our FAQ document all about our rebrand here.
Use this checklist to ensure you are making the necessary updates to the program information and promotion available to students and staff. Explore our rebrand assets under Rebrand in the asset repository.
Email messaging
Email messaging
Rebrand email: Students
We have developed email messaging that can be used to share the program name change from keep.meSAFE to GuardMe Student Support Program to students.
Rebrand email: Staff and faculty
Informing staff about the GMSSP rebrand is crucial, as they play a key role in directing students who need extra support and in promoting the program.
Website messaging
Website messaging
Update your website
If you have a page on your school's website that refers to the program, be sure to update the program name from keep.meSAFE to GuardMe Student Support Program. If you do not yet have a page that promotes the program, now is a great time to create one! See our website messaging under General messaging in our asset repository.
Student events
Student events
Presentations or webinars
Interested in integrating GMSSP into your student events? Contact us to participate in your sessions! We can provide a brief 15-minute introduction to GMSSP or conduct a more extensive wellbeing webinar, tailored to your students' needs.
Include a slide at the end of any orientation presentations
Include our GMSSP presentation slide, featuring a QR code, at the start or end of your orientation presentations. This enables students to easily access information about GMSSP, whether they are attending the session online or in-person.
On-campus promotion
On-campus promotion
Digital banners
Display our digital banners on screens around campus that inform students and staff about the name change and remind them about the services available.
Email signatures
Adopt GMSSP-themed email signatures that highlights the name change to raise awareness among students and staff. This simple addition to your daily emails can significantly enhance the visibility of the GMSSP.
Social media
Social media
Share the update on social channels
Utilize your main campus social media pages or leverage the pages of your various student groups and clubs to inform students of the rebrand social posts and captions are available.
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