Vitamin D Market size reached USD 1.1 billion in 2020 and is projected to hit USD 1.9 billion in 2028 increasing at a CAGR of 7.0%

The factors driving growth of the Vitamin D Market includes rising incidences of diabetes, obesity, and osteoporosis in women, growing awareness about the health benefits of consuming Vitamin D, increasing use of Vitamin D as an ingredient in pet food and animal feed products and improvements in the living standards. According to the report published by BioMed Central (BMC), the probability of rise in the number of men with obesity by 2025 and 2030 is estimated around 86.7% and 84.1% and in women, probability of being overweight is expected to remain 56.0% and 57.4% by 2025 and 2030, which will push the demand for vitamin D rich products in the approaching years. Moreover, increasing geriatric population, changing lifestyle, growing demand for healthy and nutritional products, expansion of the pharmaceutical industry and rapid urbanization, are some of the additional factors supplementing the Vitamin D Market Growth. In addition, the increasing investments by major companies on research and development, rising disposable incomes and growing population growth rates, are further contributing towards the market growth.

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However, growth of the Vitamin D Market is hindered due to strict regulations regarding the production of fortified products.

The major players operating in the market are General Nutrition Centers, Inc., The Nature’s Bounty Co., Amway, ADM, Nestle Sa, Otsuka holdings co. LtD, Everidis Health Sciences LLC, Sapien LLC, THQ Nordic AB, Glaxosmithkline PLC., and Pfizer Inc., among others.

Based on product, the Vitamin D2 segment is predicted to expand at a remarkable CAGR during the forecast period

Growing prevalence of rickets, hyperparathyroidism and kidney related diseases and increasing demand for Vitamin D2 owing to deficiency of micronutrients, are some of the factors pushing growth of the segment.

Based on Application, the Functional Food & Beverage segment is projected to capture the largest market share over the forecast period

Increasing demand for natural fortified foods and rise in consumers spending on healthcare products, are propelling segment’s growth.

Based on Region, the North America region is anticipated to hold the highest market share during the forecast period

Increasing geriatric population across United States and Canada, rising use of Vitamin D in dietary supplements, rapid industrialization, growing population growth rates and high per capita incomes, are some of the important factors augmenting the Vitamin D Market size in the North American region.

Key Developments

• In 2021, DSM introduced digital awareness campaign about Vitamin D market in India. The company has started the digital campaign to create awareness to boost immunity with its ImmuniD product that addresses India’s 80% Vitamin D deficiency population.

• In 2019, Aarti Life Science developed an orange flavored chewable tablet form named Yetocee and Yetocee D3 that help to strengthen one’s immunity by regulating the levels of three essential nutrients such as Vitamin D, Vitamin C, 3, and Zinc in with recommendation of doctors to fight COVID-19.

Market Segmentation

Segmentation by Product

• Vitamin D2

• Vitamin D3

Segmentation by Form

• Dry

• Liquid

Segmentation by Application

• Personal Care

• Functional Food & Beverage

• Pharmaceuticals

• Animal Feed

Segmentation by Region

• Asia Pacific

  • China

  • Japan

  • India

  • Rest of APAC

• North America

  • United States of America

  • Canada

• Europe

  • United Kingdom

  • Germany

  • France

  • Spain

  • Rest of Europe

• RoW

  • Brazil

  • South Africa

  • Saudi Arabia

  • UAE

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