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A2 Milk Market
A2 Milk Market
A2 Milk Market size was valued at USD 11,390 Million in 2020, expanding at a healthy Compound Annual Growth Rate of 17.1% over the forecast period, owing to its enormous health benefits such as raising metabolic rate, improving mental growth, and metabolism. Lactose intolerant people suffer a slight discomfort in their stomach from the consumption of dairy products which can be prevented by the consumption of A2 Milk. Also, the milk is rich in omega-3 fatty acids.
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Growing milk consumption along with an expansion in the dairy industry have driven the A2 milk market. According to an estimate, nearly more than 6 billion people across the world consume milk or milk products. With a surge in health-conscious individuals, the demand for beverages obtained in a sustainable way with proper labels, ingredient lists, and no preservatives has increased. This is one of the major factors propelling market growth. Owing to the health benefits of A2 Milk which include easy digestibility than traditional milk, its use as an ingredient in infant formula has increased. As per the A2 Milk Market analysis, various other factors such as mounting disposable income, growing adoption in bakery and confectionary such as cakes, biscuits, and rising issues associated with the consumption of conventional milk due to the presence of A1 beta-casein protein are projected to bolster the market growth. However, the high cost of A2 Milk and the presence of alternatives such as vegan and traditional milk might hamper the A2 Milk Market size.
By region, Asia Pacific is projected to expand at a faster CAGR over the forecast period owing to the rising demand of milk beverages. Also, easy accessibility of different cow breeds producing A2 milk and growing awareness about the health benefits will fuel the market growth. Additionally, as per the Global A2 Milk Market Report, strategic government initiatives and investment in the region by leading players have propelled the market growth. For instance, as per the IBEF in 2020, India introduced the Implementation Guidelines for Animal Husbandry Infrastructure Development Fund (AHIDF) worth USD 2.13 billion with an intent of manufacturing 330 million tons of milk by the end of 2024.
Key Developments:
In Dec 2020, the A2 Milk Company partnered with Mataura Valley Milk (MVM), a dairy nutrition business situated in Southland, New Zealand.
In Aug 2018, Vinamilk introduced the first A2 milk in Vietnam expand its accessibility in the countries such as Australia, China, and Zealand
A2 Milk Market Segmentation:
A2 Milk Market by Form
· Liquid
· Powder
A2 Milk Market by Packaging Form
· Bottle
· Carton
· Others
A2 Milk Market by Distribution Channel
· Online Retail
· Grocery & Convenience Stores
· Supermarket & Hypermarket
· Others
A2 Milk Market by Region:
· Asia Pacific
o China
o Japan
o India
o Rest of APAC
· North America
o United States of America
o Canada
· Europe
o United Kingdom
o Germany
o France
o Spain
o Rest of Europe
· RoW
o Brazil
o South Africa
o Saudi Arabia
o UAE
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