Influencer Marketing Platform Market Size, Share and Global Forecast

Influencer Marketing Platform Market

The Influencer Marketing Platform Market was valued around USD 3,179 million in 2018 and is predicted to expand at a CAGR of 31.5% over the forecast period (2019-2026).

The factors driving the growth of Influencer Marketing Platform Market includes rise in the number of social media subscribers, emerging need to reduce the data streamline costs, proliferation of smartphones and increase in the consumption of OTT based content. According to the report published by Statista, the Over the Top (OTT) video Market was calculated around USD 275.30 billion for 2022 and the market volume is estimated to reach USD 476.60 billion by the end of 2027, growing at a CAGR of 11.60% over the forecast period (2022-2027), which will boost the market growth in coming years. Moreover, increasing use of social media platforms for marketing purposes, growing adoption ad-blocking software, rising awareness amongst end-users about the benefits of influencer marketing platforms and improvements in the internet services, are some of the additional factors supplementing the Influencer Marketing Platform Market size. In addition, integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) with the influencer marketing platforms, rising disposable incomes and rapid urbanization, are further contributing to the market growth.

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The prominent players operating in the Influencer Marketing Platform Market are Launch Metrics, Onaltica, Upfluence, Lingia, Inc., Hypr, Traackr, InfluenerDB, Lumanu Inc., Julius Works Inc. and Izea, among others.

However, the growth of Influencer Marketing Platform Market is hindered due to growing concerns related to privacy.

Based on Application, the Search and Discovery segment is predicted to expand at a significant CAGR during the forecast period

Search and discovery solutions provides companies the details of relevant influencers for their marketing campaigns, who can promote their brand and helps in enhancing customer engagement, are some of the factors responsible for the segment’s growth.

Based on Organization Size, the Large Enterprises segment held the highest market share in 2021

The influencer marketing platforms helps the large enterprises to enhance the customer engagements through influencers and develops efficient business relations, are some of the factors propelling the segment’s growth.

Based on Region, the North American region is anticipated to capture the largest market share during the forecast period

Rise in the number of social media platforms, Government regulations promoting digitalization, growing consumption of OTT based content, strong internet penetration rates, increasing population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North America.

Market Segmentation

Segmentation by Component

  • Solutions

  • Services

Segmentation by Organization Size

  • Small and Medium-sized Enterprises

  • Large Enterprises

Segmentation by Application

  • Search and Discovery

  • Campaign Management

  • Influencer Relationship Management

  • Analytics and Reporting

  • Compliance Management and Fraud Detection

  • Others

Segmentation by End-User

  • Fashion and Lifestyle

  • Retail and Consumer Goods

  • Health and Wellness

  • Ad-Tech

  • Travel and Tourism

  • Others

Segmentation by Region

  • Asia Pacific

    • China

    • Japan

    • India

    • Rest of APAC

  • North America

    • United States of America

    • Canada

  • Europe

    • United Kingdom

    • Germany

    • France

    • Spain

    • Rest of Europe

  • RoW

    • Brazil

    • South Africa

    • Saudi Arabia

    • UAE

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