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Influencer Marketing Platform Market
The Influencer Marketing Platform Market was valued around USD 3,179 million in 2018 and is predicted to expand at a CAGR of 31.5% over the forecast period (2019-2026).
The factors driving the growth of Influencer Marketing Platform Market includes rise in the number of social media subscribers, emerging need to reduce the data streamline costs, proliferation of smartphones and increase in the consumption of OTT based content. According to the report published by Statista, the Over the Top (OTT) video Market was calculated around USD 275.30 billion for 2022 and the market volume is estimated to reach USD 476.60 billion by the end of 2027, growing at a CAGR of 11.60% over the forecast period (2022-2027), which will boost the market growth in coming years. Moreover, increasing use of social media platforms for marketing purposes, growing adoption ad-blocking software, rising awareness amongst end-users about the benefits of influencer marketing platforms and improvements in the internet services, are some of the additional factors supplementing the Influencer Marketing Platform Market size. In addition, integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) with the influencer marketing platforms, rising disposable incomes and rapid urbanization, are further contributing to the market growth.
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The prominent players operating in the Influencer Marketing Platform Market are Launch Metrics, Onaltica, Upfluence, Lingia, Inc., Hypr, Traackr, InfluenerDB, Lumanu Inc., Julius Works Inc. and Izea, among others.
However, the growth of Influencer Marketing Platform Market is hindered due to growing concerns related to privacy.
Based on Application, the Search and Discovery segment is predicted to expand at a significant CAGR during the forecast period
Search and discovery solutions provides companies the details of relevant influencers for their marketing campaigns, who can promote their brand and helps in enhancing customer engagement, are some of the factors responsible for the segment’s growth.
Based on Organization Size, the Large Enterprises segment held the highest market share in 2021
The influencer marketing platforms helps the large enterprises to enhance the customer engagements through influencers and develops efficient business relations, are some of the factors propelling the segment’s growth.
Based on Region, the North American region is anticipated to capture the largest market share during the forecast period
Rise in the number of social media platforms, Government regulations promoting digitalization, growing consumption of OTT based content, strong internet penetration rates, increasing population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in North America.
Market Segmentation
Segmentation by Component
Solutions
Services
Segmentation by Organization Size
Small and Medium-sized Enterprises
Large Enterprises
Segmentation by Application
Search and Discovery
Campaign Management
Influencer Relationship Management
Analytics and Reporting
Compliance Management and Fraud Detection
Others
Segmentation by End-User
Fashion and Lifestyle
Retail and Consumer Goods
Health and Wellness
Ad-Tech
Travel and Tourism
Others
Segmentation by Region
Asia Pacific
China
Japan
India
Rest of APAC
North America
United States of America
Canada
Europe
United Kingdom
Germany
France
Spain
Rest of Europe
RoW
Brazil
South Africa
Saudi Arabia
UAE
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