Saudi Arabia Baby Food Market Outlook Report 2020-2027

Saudi Arabia Baby Food Market

The Saudi Arabia Baby Food Market is predicted to grow at a significant CAGR over the forecast period (2020-2027).

The factors driving the growth of Saudi Arabia Baby Food Market includes growing emphasis on providing adequate nutritional benefits to infants, increasing popularity of organic baby food products, rise in the female participation in the workforce and high fertility rates. According to the report published by General Authority for Statistics, women’s participation in the labor force in Saudi Arabia has significantly increased from 20% in the late 2018 to 33% by the end of 2020, which is expected to boost the Saudi Arabia Baby Food Market size in the approaching years. Moreover, the increase in common health problem in babies such as Diaper Rash, Baby Acne and Jaundice, growing influence of Western culture in the society of Saudi Arabia and rising population levels, are some of the additional factors supplementing the market growth. In addition, the increasing availability of baby food products at e-commerce platforms and supermarket stores and growing modernization, are further propelling the market growth.

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However, the Government of Saudi Arabia is promoting the cocnept of breastfeeding in the society and restricting the advertisements of baby food products, which might hamper the growth of Saudi Arabia Baby Food Market.

The prominent players operating in the market are Hero Group GmBH, Hipp GmbH & Co. Vertrieb KG, Holle Baby Food GmbH, United Pharmaceuticals, Danone S.A., Abbott Laboratories, Kraft Heinz Company, Nestle S.A., Ronesca and Almarai Co. Ltd., among others.

Product: Segment Analysis

Based on Product, the Milk Formula segment is expected to capture the largest market share during the forecast period attributed to easy accessibility to baby food products in the stores and low breast-feeding rates in Saudi Arabia

Type: Segment Analysis

According to the Saudi Arabia Baby Food Market Outlook, the Organic segment is estimated to expand at a robust CAGR over the forecast period attributed to increasing consciousness about the health benefits of organic baby food products.

Distribution Channel

As per the Saudi Arabia Baby Food Market Research Report, the Supermarket segment is projected to hold the highest market share during the forecast period. The Supermarket stores are popular amongst the large population in Saudi Arabia because they provide wide range of products, huge discount options and free delivery options, are some of the key features responsible for the growth of the segment.

Market Segmentation

Saudi Arabia Baby Food Market by Product

• Milk Formula

• Prepared Baby Food

• Dried Baby Food

• Others

Saudi Arabia Baby Food Market by Type

• Organic

• Inorganic

Saudi Arabia Baby Food Market by Distribution Channel

• Hypermarket

• Supermarket

• Specialty Stores

• Convenience Stores

• Online

• Others

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