Google doodle

Google塗鴉（英語：Google Doodle）是為慶祝節日、紀念日、成就以及紀念傑出人物等而對Google首頁商標的一種特殊的臨時變更。Google的第一個塗鴉是在1998年為火人祭活動設計的。這個徽標由拉里·佩奇和謝爾蓋·布林親自設計。此後Google的節日塗鴉都採用設計外包模式。2000年佩奇和布林讓實習生黃正穆設計巴士底日的塗鴉。從這時開始，塗鴉開始由「Doodlers」團隊的員工管理和發布。

Google塗鴉最初不是動畫和超連結，而是與主題相關的靜態圖片。但自2010年代開始，塗鴉出現的頻率及其複雜程度都有所增加。2010年1月，第一個動畫塗鴉推出，這個塗鴉是紀念艾薩克·牛頓的。不久後，第一個互動式塗鴉推出，以紀念小精靈誕生30周年。塗鴉中也開始加入超連結，裡面的超連結通常連結到塗鴉主題的搜尋結果頁。截至2014年，Google已經在其網頁上發表2000個區域和國際塗鴉。

A Google Doodle is a special, temporary alteration of the logo on Google's homepages intended to commemorate holidays, events, achievements, and notable historical figures of particular countries. The first Google Doodle honored the 1998 edition of the long-running annual Burning Man event in Black Rock City, Nevada, and was designed by co-founders Larry Page and Sergey Brin to notify users of their absence in case the servers crashed Subsequent Google Doodles were designed by an outside contractor until 2001, when Page and Brin asked public relations officer Dennis Hwang to design a logo for Bastille Day. Since then, a team of employees called "Doodlers" have organized and published the Doodles.

Initially, Doodles were neither animated nor hyperlinked—they were simply images with hover text describing the subject or expressing a holiday greeting. Doodles increased in both frequency and complexity by the beginning of the 2010s. In January 2010 the first animated Doodle honored Sir Isaac Newton. The first interactive Doodle appeared shortly thereafter celebrating Pac-Man, and hyperlinks also began to be added to Doodles, usually linking to a search results page for the subject of the Doodle. By 2014, Google had published over 2,000 regional and international Doodles throughout its homepages, often featuring guest artists, musicians, and personalities. By 2019, the "Doodlers" team had created over 4,000 doodles for Google's homepages around the world.