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Honesty
Gamification designers should be honest with both users and clients.
Clients should be given realistic expectations of what can be achieved with gamification.
Gamification should not be used as a way to dishonestly gather information that a user would not freely give up under other circumstances.
Integrity
Gamification should take into consideration accepted regional social practices, personal or ethical boundaries and general human rights, and should not be used to manipulate people into breaking them.
Gamification should not be used for illegal activities (as defined by the laws of the countries and locales for which its use is intended).
Gamification should not be used to manipulate users, especially those most venerable such as the elderly or children, for commercial purposes.
Gamification designers will not claim propriety of other’s published work.
Transparency
Encourage openness about the system to both users and clients, (within the limits of copyright, intellectual property and trade secrets), such as;
What the aims of the system are
What data the system will collect
How the data collected is to be used
Encourage free access to information.
Never share personal data without the appropriate consent.
Quality
Gamification practitioners should should always provide the best service and experience possible for every user and client.
Respect
Gamification should not be used to make statements justifying violence, LGTBphobia, racism, abuse, misogyny or similar.
Consider the impact and sustainability that projects and workshops may have on the environment.