Naijabubble (Bonway)

Bonway is a part of the CWAY group and aims at producing food products. Their first product was bubble gum branded by the name of Naijabubble. We settled on the name Naijabubble because it captured the product (bubble gum) and sparked patriotism within customers. The target audience for this product were youngsters and do we knew that the product needed to be bright and colorful to attract them.

My first project here was to design the logo of the company (Bonway) using their signature colors - orange and purple. The company was not satisfied with the ideas of their designers and wanted their logo to look similar to CWAY's so that they could be identified as part of the CWAY group. I used a similar font to theirs and in one of the iterations of the logo,