Psychological Theories

The key advantages from ELM in marketing, is that it gives you a better understanding of the consumer attitude, and a greater chance of predicting their behaviour. 

Find out how the calendar and time, can help your business through behavioural economics and changes in consumer behaviour.

Consumers have a tendency to copy the actions that they see around them. So why not persuade consumers to copy buying behaviour.

People follow the crowd. Discover how marketing can help you capture this phenomenon.

Explore the difference between playing to win and playing not to lose.

Even the smallest factor can impact how a consumer behaves, and how they view your brand image. Priming plays a part in this.

How can grouping items and selling them at a reduced price actually increase your business's profits?

The Baader Meinhof effect is more commonly known as the frequency effect. 

Persuading customers can be tricky, but never fear because the foot-in-the-door technique is here to help.

Confirmation bias, is a cognitive bias, that means that when a person holds an unambiguous believe about something, they will only retain information that confirms that belief.

Giving consumers something to focus on, and "anchor" to, pushes them to make the purchasing decisions that best help your business.

The weather impacts our buying behaviour in more ways than you may think.

People really hate to lose. And this applies to money. So, as a marketer, how do you persuade people to part with their money, to buy your products?

It is a fact that people love and appreciate something more when they have made it themselves. How can this help your business?

When a product is seen as limited in quantity, consumers see it as more valuable.