Baader-Meinhof Effect

The Baader-Meinhof effect is more commonly known as the frequency effect. It is something that all of us have come across in our lives. Do you remember a time that you first learn what a word meant and suddenly you hear and see it everywhere, as if everyone has learn the word in the same instant as you? Or you pointed out a jumper you liked to a friend and then after that, you see it everywhere? This is the Baader Meinhof effect. 

This effect works because open learning about or focusing on something, your brain is then subconsciously searching for information relating to this topic. The information was always there, but due to selective attention, you previously paid no attention to it but now: you do!

Now, this effect is incredibly useful to a brand, if you can use it effectively. Through this effect, your business can be the first thing a person thinks of when thinking of your sector. An easy way to convince people to be loyal customers, right?

The key to Baader-Meinhof marketing, is repetition and frequency. First your business needs an advert, event, marketing technique that is surprising or attention grabbing, to trigger the Baader-Meinhof effect. Then through campaigns such as targeted adverts, mailing lists, reviews and retargeting campaigns, you will be at the forefront of consumers minds as they are already subconsciously on high alert, search for your brand in their environment. Through targeted repetition, you can harness this natural phenomenon.

A significant issue that you may face is who to target, when, and how. Firstly, strive to make all of your marketing engaging and attention grabbing, to make the first impression. Then, through techniques like analytics, and cookies, you can see who visited your website, who put something in the basket and didn't buy, who click an advert on social media. This will help you target future adverts to the right audience to enact the effect. 

Well now you know all about the Baader-Meinhof effect... so for a few days, you'll start seeing it everywhere! Or perhaps you will start seeing "From Marketing to Mind" popping up all over your social media. If your do, please give us a like, and a share, come back next week for more blogs.  

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