Hi,

My name is Zoe, and I am MSc Marketing student, with an undergraduate background in Psychology.

I believe that one of the most fundamental and most interesting aspects of Marketing, is that of consumer behaviour. The best way to get someone to visit your website or buy your products, is if you know what they are thinking, and how they are going to act, right? Psychology can provide an insight into the mind of the consumer and by studying this, we are able to better understand the consumer and market more effectively to them.

To grow my own knowledge and hopefully yours to, I started this blog on 04/07/2022. Here I have been able to explore everything from "Marketing to Mind", and apply all the fun things I have learned. So, please join me in my exploration of behaviour economics.