Foundations

To create a accurate brand image, and increase customer sales, shape psychology must be considered.

Brands build loyal customers, through familiarity. People are comforted by familiar brands and advertising.

The way in which your products are priced, drastically changed consumer buying behaviour.

It may seem counter productive to punish your customers, but here, I explain how this may benefit your business.

Operant conditioning is when a business uses rewards to keep consumers coming back. 

Classical conditioning allows you to connect a stimulus, and your brand, in the mind of the consumer. This creates a positive brand image.

The layout of your website is a world of wonders. Here are a few tips and tricks to get the most from your website layout.

Who knew that the font you use on your business website had such an impact on how the consumer sees you?

Come and explore the different attributes an influencer or endorser for your brand may have and how they are impacting your conversion rates.

The order in which things are presented have a huge impact on what the consumer remembers. Read more and find out why!

Colours are a strong influence on consumer behaviour. They tell them your brand personality, impact consumer emotions, and can even help you sell more.

Ever wondered how marketers know what consumers are thinking? Then behavioural economics is for you!