According to a comprehensive market study by Straits Research, the global gluten-free products market was valued at USD 6.95 billion in 2023 and is projected to grow to USD 14.90 billion by 2032, expanding at a compound annual growth rate (CAGR) of 8.85% during the forecast period from 2024 to 2032. This growth is largely driven by the rising global prevalence of celiac disease, growing consumer awareness of gluten-free diets, and an increase in the availability of gluten-free foods across retail channels.

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Understanding Gluten-Free Products

Gluten, a protein commonly found in wheat, rye, and barley, plays a binding role in baked goods. However, for people with celiac disease, this protein can damage the small intestine and cause severe health issues. As a result, gluten-free foods have become essential for individuals diagnosed with this condition. A gluten-free diet is the only effective treatment for managing celiac disease, helping to alleviate symptoms and promote healing.

Moreover, the gluten-free diet has gained mainstream popularity among non-celiac consumers as well, due to its association with benefits such as improved digestion and energy levels. This shift has accelerated the demand for diverse product offerings including gluten-free snacks, breads, cereals, and ready meals.

Segmentation Highlights

1. By Type: Bakery/confectionery dominates (48% share), driven by innovations like Mondelez’s gluten-free Oreo cookies.

2. By Source: Animal-based products lead (60% share), as meat/poultry are naturally gluten-free and globally consumed.

3. By Distribution: Hypermarkets/supermarkets command 55% share, expanding shelf space for dedicated gluten-free foods aisles.

Regional Insights: North America at the Forefront

• North America (45% market share): High celiac disease prevalence (1 in 133 Americans) and strategic launches (e.g., Campbell’s gluten-free soups) fuel growth. California-based Cannibble Foodtech’s Kosher pita bread trial exemplifies innovation.

• Europe (30% share): Over 7 million celiac disease patients and strict labeling laws ensure trust. Acquisitions like Dr. Schär’s purchase of Semper gluten-free underscore market consolidation.

• Asia-Pacific: Emerging as the fastest-growing region, with urbanization amplifying awareness of gluten-free diets.

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Key Market Players

• General Mills, Inc.

• Kellogg Company

• The Kraft Heinz Company

• Genius Foods Pvt. Ltd

• Pinnacle Foods, Inc.

• Mondelez International Inc.

• Boulder Brands

• Hero Group AG

• Freedom Foods Group Limited

Frequently Asked Questions (FAQs)

1. What distinguishes celiac disease from gluten sensitivity?

2. Are gluten-free foods nutritionally adequate for children?

3. How do regional labeling regulations impact product safety?

4. Can a gluten-free diet benefit non-celiac consumers?

5. Which startups are disrupting traditional distribution channels?

6. What are gluten-free products?

7. Who should follow a gluten-free diet?

8. What foods are naturally gluten-free?

9. What are the symptoms of celiac disease?

10. Can I have gluten sensitivity without having celiac disease?

11. Are gluten-free foods healthier than regular foods?

12. What grains are safe on a gluten-free diet?

13. Is oatmeal gluten-free?

14. What are the best gluten-free flours for baking?

15. Are all gluten-free products safe for people with celiac disease?

About Straits Research

Straits Research empowers businesses with data-driven market intelligence across healthcare, food tech, and consumer goods, combining granular analysis with real-world applicability.

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