August 2025 — According to the latest research from Straits Research, the global baby snacks market size was valued at USD 12.56 billion in 2024 and is expected to grow from USD 13.29 billion in 2025 to USD 20.90 billion by 2033, at a CAGR of 5.82%. The rising working women population, increasing focus on healthy baby snacks, and growing awareness about early childhood nutrition are the major drivers fueling the market.

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How Big is the Baby Food Market?

The global baby food market, which includes baby food snacks like baby puffs snacks, yogurt drops, teething biscuits, and fruit & vegetable snacks, is witnessing strong expansion. With parents prioritizing healthy snacks for infants, the sector is evolving rapidly. In 2024, North America alone accounted for 34.7% market share, with Gerber baby snacks and other leading brands dominating retail shelves.

What is the Trend in the Baby Food Market?

The biggest trend is the rise of functional and organic baby snacks that go beyond basic nutrition. Parents are demanding products with added probiotics, prebiotics, and hidden vegetables for gut health and immunity. Innovations such as Beech-Nut’s organic prebiotic puffs and Once Upon a Farm’s zinc-fortified bars reflect this wellness-focused trend. Additionally, cultural variations are emerging, with products like baby snacks ab 6 monate gaining popularity in European markets.

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Does The Fresh Market Sell Baby Food?

Yes — The Fresh Market and similar premium grocery chains now stock a wide range of healthy baby snacks and baby food snacks. These include organic baby puffs snacks, allergen-free teething wafers, and plant-based snack bars, catering to health-conscious parents looking for safe, high-quality baby food.

What Are the Best Snacks for Babies?

The best snacks for babies are those that are nutritious, easy to chew, and safe for developing gums. Popular options include:

• Puffs fortified with iron and calcium

• Soft teething biscuits

• Yogurt drops

• Freeze-dried fruit and vegetable snacks

• Grain-based rusks and cereal bars

Brands like Gerber baby snacks, Ella’s Kitchen, and Plum Organics are recognized leaders in offering these nutritious and convenient products. While Rap Snacks Lil Baby may be trending in the adult snack category, baby-specific snack innovation is focused on safe, nutrient-rich, and developmentally appropriate foods.

Key Market Highlights

• Top Product Segment:Baby puffs snacks hold the largest market share (~41.2%), valued for convenience and suitability for baby-led weaning.

• Organic Growth: Demand for organic baby food snacks is surging, especially in developed countries with strict food safety regulations.

• Age Group Focus: The 6–9 months segment (baby snacks ab 6 monate) is crucial for introducing solid foods.

• Sales Channels:Supermarkets/Hypermarkets remain the top choice, but online sales are growing rapidly through platforms like Amazon and Walmart.

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Key Players

1. The Kraft Heinz Company

2. Hero Group

3. The Hain Celestial Group, Inc.

4. Hipp GmbH & Co. Vertrieb KG

5. Plum Organics (Sun-Maid Growers of California)

6. Ella’s Kitchen (Hain Celestial)

7. Little Freddie

About Straits Research

Straits Research provides actionable market intelligence, helping businesses navigate industry trends and competitive landscapes.

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