Frozen Food Market to Witness Unprecedented Growth in Coming Years

The report "Frozen Food Market by Product (Fruits & Vegetables, Dairy, Meat & Seafood), Type (Raw Material, Half Cooked), Consumption, Distribution Channel, And Region (North America, Europe, Asia Pacific, South America, And Mea) - Global Forecast To 2025", The frozen food market is estimated to account for about USD 244.3 billion in 2020 and is projected to reach a value of nearly USD 312.3 billion by 2025, growing at a CAGR of 5.0% from 2020. The retail food industry has witnessed significant growth over the past few years, globally. The development of retail channels in the form of supermarkets, hypermarkets, and convenience stores has driven the growth of the frozen food market. These large food chains form an important growing outlet for frozen food products, owing to the latest trend of on-the-go consumption. The rising per capita income and increasing number of working women, globally, have further accelerated the market growth.

Report Objectives:

  • To define, segment, and project the global market size for frozen food

  • To understand the structure of the market by identifying its various subsegments

  • To provide detailed information about the key factors influencing the growth of the market (drivers, restraints, opportunities, and industry-specific challenges)

  • To analyze the micromarkets, with respect to individual growth trends, future prospects, and their contributions to the total market

  • To project the size of the market and its submarkets, in terms of value, with respect to regions (along with their respective key countries)

  • To profile key players and comprehensively analyze their core competencies

  • To understand the competitive landscape and identify major growth strategies adopted by players across key regions

  • To analyze the competitive developments such as expansions & investments, new product launches, mergers & acquisitions, joint ventures, and agreements

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Opportunities: Digitalization of the retail industry

One of the latest trends driving the market is online grocery shopping and the introduction of new apps, making it convenient for consumers to pick their preferred products. Consumers are inclined toward online shopping due to features of convenience and variety. According to Eurostat, in 2018, almost 25% of the population bought food and groceries from online retail channels. With the growing penetration of the Internet and smartphone usage, retail grocery shopping is emerging as one of the platforms for companies to showcase and sell their food products.

Challenges: Lack of cold chain infrastructure in developing economies

Cold chain logistics have proved to be a vital requirement to increase the market share of frozen food in any country. However, developing countries are still lacking in cold chain infrastructure and are unable to supply safe frozen food products to their citizens. Frozen food has a long shelf-life; however, due to lack of infrastructure, the product is wasted easily leading to a loss for frozen food manufacturers. Lack of investment due to the monetary crisis in developing economies has been one reason slowing down the cold chain logistics business. This, in turn, has hampered the frozen food market. Poor infrastructure in cold chain logistics has also directly impacted the import & export business of frozen food products in developing countries such as Bangladesh, South Africa, and Myanmar. However, these developing countries offer a huge opportunity for investment in the market due to the rising acceptance among consumers in urban areas.

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Europe is estimated to dominate the frozen food market in 2020.

Europe is estimated to account for the largest market share in the frozen food market in 2020. The region is projected to offer huge growth potential to the frozen food market. The market in Germany is estimated to be the major contributor to the growth in the region. The European market is driven by the robust growth of the food industry, which has supported the ready-to-eat snack food industry to gain acceleration in this market.

This report includes a study of marketing and development strategies, along with the product portfolios of the leading companies in the frozen food market. It includes the profiles of the leading companies such as General Mills Inc (US), Conagra Brands, Inc. (US), Grupo Bimbo S.A.B. de C.V. (Mexico), Nestle SA (Switzerland), Unilever (Netherlands), Kellogg Company (US), McCain Foods Limited (Canada), Kraft Heinz Company (US), Associated British Foods plc (UK), Ajinomoto (Japan), Vandemoortele NV (Belgium), Lantmannen Unibake International (Denmark).