Dietary Supplements Market Trends, Industry Growth Drivers, Share, and Forecast - 2028

The global dietary supplements market is projected to grow from USD 167.5 billion in 2023 to USD 239.4 billion in 2028, at a CAGR of 7.4% during the forecast period. The factors driving the growth are the increasing elderly population, the shift from pharmaceuticals towards nutraceuticals, amino acids, and protein supplements due to the focus on preventive healthcare, and the growing personalized nutrition, which is supporting the dietary supplement industry. Consumers are shifting focus toward self-directed care driven by the growing personal health, weight management, and well-being trend. The personal care markets have changed drastically in recent years, from consumers adopting weight management and protein supplements to help manage lifestyle disorders. In most of the region, it is seen that people do not take an adequate amount of protein, and because of this, the need for amino acids and protein supplements is increasing. Additionally, due to wrong eating habits and improper lifestyles, a vast majority of consumers are opting for weight management supplements to curb obesity and overweight issues.

Dietary Supplements Market Share

Key players in this market include Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors Fragrance (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), GSK PLC. (UK), Bayer AG (Germany), Herbalife International of America, Inc. (US), Nature's Sunshine Products, Inc (US), Bionova (Canada), ArkoPharma (France), American Health (US), Pure Encapsulation (US), HH Group (Hong Kong), Nu Skin (US), Power Gummies (India), Biomedical Research Laboratories (US), HealthKart (India), NutriScience Corporation (US), Nature's Essentials (US), and Life Extension (US).

Dietary Supplements Market Trends

• Growing Consumer Awareness and Focus on Health: There has been an increasing awareness among consumers about the importance of maintaining good health and preventing health issues. This awareness has translated into a growing demand for dietary supplements as people seek convenient ways to complement their diets and address specific health concerns.
  Preventive Healthcare and Wellness: Many consumers are shifting their focus from treating illnesses to preventing them. This has led to a rise in the consumption of dietary supplements that claim to support overall wellness, boost immunity, and promote longevity.
  Plant-Based and Natural Ingredients: There has been a noticeable trend towards plant-based and natural ingredients in dietary supplements. Consumers are seeking products that align with their preferences for clean labels, sustainability, and a perceived connection to nature.
  Personalization and Customization: The one-size-fits-all approach is giving way to personalized and customized solutions. Companies are increasingly offering tailored supplements based on individual health needs, genetic factors, and lifestyle choices.
  E-commerce and Direct-to-Consumer Sales: The rise of e-commerce has significantly impacted the distribution of dietary supplements. Many consumers prefer the convenience of online shopping, and this trend is expected to continue. Additionally, some brands have adopted direct-to-consumer models, bypassing traditional retail channels.

The sports nutrition function segment is projected to grow at the highest rate during the forecast period.

Many sports nutrition supplements available today include multivitamins, branched-chain amino acids (leucine), omega-3 fatty acids, glucosamine, glutamine, beta-alanine, beetroot, and green tea extract, each of which provides different performance benefits. In general, all humans require an adequate amount of macro and micronutrients. However, due to extreme exertion athletes need to monitor their food intake. Sports nutrition supplements provide them with all the required nutrients, which is why this category is projected to grow fastly in the dietary supplements market.

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North America holds the highest market share during the forecast period.

North American nutrition and supplements hold the largest market share and are expected to expand further. The North American population has become more aware of health and has adopted dietary supplements as a part of their daily diet regime to have overall health and weight benefits. The population in the region is more prone to lifestyle disorders like diabetes, obesity, and high blood pressure, due to improper diet. The region is more inclined towards consuming junk and processed food that are devoid of nutrition, which gives rise to health disorders. Additionally, the trend of consuming vegan and less processed food is leading to the increased intake of dietary supplements to tackle nutritional deficiencies. Additionally, South Africa seems to be a potential market in terms of production and consumption of dietary supplements. The general trend of malnourishment and other nutritional deficiencies is seen in the population in the South African region. Together, it drives the overall dietary supplements market.