Sustainable Growth Opportunities in the Carotenoids Market

The carotenoids market size is projected to grow from USD 1.5 billion in 2019 to USD 2.0 billion by 2026, recording a compound annual growth rate (CAGR) of 4.2%, in terms of value, during the forecast period. Carotenoids are a group of yellow to red pigments, including the carotenes and the xanthophylls, found particularly in plants, algae, and photosynthetic bacteria and certain animal tissues. The increase in the usage of carotenoids as food colorants and the advancements end-user technologies are the major factors that are projected to drive the growth of the carotenoids market.

KoninklijKE DSM (Netherlands), is a global science-based company engaged in health, nutrition, and materials businesses. The company operates through three segments, namely, nutrition, materials, and innovation center, and corporate activities. Carotenoids are offered under the nutrition segment and are used for a variety of applications in industries, such as food, feed, supplements, and pharmaceutical. The company is engaged in enhancing its market presence in the global carotenoids market through investments. For instance, in June 2018, Koninklijke DSM invested USD 3 billion to expand its nutrition business that includes carotenoids, vitamins, and enzymes.

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BASF (Germany), is a leading chemical company, which manages its businesses through five segments, namely, chemicals, performance products, functional materials and solutions, agricultural solutions, and others. The performance products segment consists of four divisions, namely, nutrition &health, performance chemicals, dispersion & pigments, and care chemicals. Carotenoids are offered under the nutrition and health segment and have been categorized as animal nutrition (feed products) and human nutrition (food and beverage and supplements). It focuses on developing products to meet the EU regulatory requirements of feed. For instance, in September 2018, it launched new product lines, namely, Lucantin red 10% (Canthaxanthin), Lucantin Yellow 10% NXT ( C30 Ester), and Lucantin CX 10% NXT (Cintraxanthin) to meet the EU regulatory requirements for feed, which does not use antioxidant ethoxyquin.

The market for natural carotenoids is projected to grow at a higher CAGR during the forecast period.

The carotenoids market is segmented, on the basis of source, into synthetic and natural. The natural segment is projected to grow at a higher CAGR during the forecast period due to high antioxidant properties, an increase in biological activities, and improved immunity rate, both in humans and animals. Furthermore, an increase in consumer preference for natural carotenoids due to the rise in health consciousness and awareness regarding the benefits of natural carotenoids, particularly in the European and the North American regions, is a key factor that is projected to drive the growth of the market.

The lutein segment is projected to grow at the highest rate during the forecast period

The lutein segment, on the basis of type, is projected to grow at the highest CAGR, in terms of value, during the forecast period. Lutein is synthesized by plants and found in some of the major food items, such as egg yolks, carrot, spinach, kale, squash, grapes, and pepper. It is used in both, human nutrition and animal nutrition products. Its wide acceptability due to its ability to treat age-related eye disorders, including cataracts and macular degeneration, is a key factor driving its demand.

Europe is projected to account for the largest share in the carotenoids market during the forecast period

The European market accounted for the largest share in 2018 due to the presence of leading manufacturers, such as Koninklijke DSM (Netherlands), BASF (Germany), Chr. Hansen (Denmark), and Dohler Group (Germany). Further, the increase in the aging population in the region has led to a surge in demand for lutein, lycopene, and beta-carotene to treat cataract and reduce the risk of diabetes, cancer, and other heart-related issues. Although synthetic carotenoids account for a high share in the market, consumers prefer opting for natural and clean label products, which is projected to drive the growth of the naturally-sourced carotenoids market in this region.

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Key players in the carotenoids market include Koninklijke DSM (Netherlands), BASF (Germany), Chr. Hansen (Denmark), Kemin Industries (US), Lycored Limited (Israel), Cyanotech Corporation (US), Fuji Chemical Industry Co Ltd. (Japan), Novus International (US), DDW The Color House (US), Dohler Group (Germany), Allied Biotech Corporation (Taiwan), E.I.D Parry (India), Farbest Brands (US), Excelvite Sdn. Bhd. (Malaysia), AlgaTechnologies Ltd. (Israel), Zhejiang NHU Co. Ltd (China), Dynadis SARL (France), Deinove SAS (France), Vidya Europe SAS (France), and Divi’s Laboratories (India). These players have a broad industry coverage and strong operational and financial strength.