Factors Driving the Dietary Supplements Market

The global dietary supplements market size is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. It is estimated at USD 155.2 billion in 2022. The growth of the global market is estimated to be driven by the increasing health awareness among consumers. Dietary supplements are a growing application of nutraceutical products. The food and nutrition industries have evolved to give consumers a more personalized experience to compensate for dietary loss through supplemental nutrition. The dietary supplements market is driven by various factors, including increasing consumer awareness about health and wellness, rising demand for natural and organic products, and the growing prevalence of lifestyle diseases.

One of the main drivers of the dietary supplements market is the increasing consumer focus on health and wellness. Consumers are becoming more health-conscious and are looking for ways to improve their overall health and well-being. This has led to a growing demand for dietary supplements that can provide additional nutrients, vitamins, and minerals that may be lacking in their regular diet.

Another factor driving the dietary supplements market is the rising demand for natural and organic products. Many consumers are concerned about the potential side effects of synthetic drugs and are turning to natural alternatives. This has led to a growing demand for dietary supplements made from natural and organic ingredients.

The growing prevalence of lifestyle diseases such as obesity, diabetes, and cardiovascular diseases is also driving the dietary supplements market. Many consumers are turning to dietary supplements as a way to prevent or manage these diseases, as they can help to support healthy blood sugar levels, reduce inflammation, and support healthy cholesterol levels.

Finally, the aging population is also a significant driver of the dietary supplements market. As people age, their nutrient requirements change, and they may need additional nutrients, such as calcium and vitamin D, to maintain their health. This has led to a growing demand for dietary supplements that can provide these nutrients in an easy-to-consume format.

The key players in this market include Amway Corp (US), Herbalife International of America, INC. (US), ADM (US), Pfizer INC (US), Abbott (US), Nestle (Switzerland), Otsuka Holding Co, LTD (Japan), H&H Group (China), Arkopharma (France), Bayer AG (Germany), Glanbia Plc (Ireland), Natures Sunshine Products Inc (US), Fancl Corporation (Japan), Danisco (Denmark), Bionova (India), American Health (US), Pure Encapsulations LLC (US), GlaxoSmithKline, PLC (UK). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.