FBC Visual Branding

Visual consistency enables social media accounts to have a cohesive and professional looking consistency. It also adds to the credibility of the account as a more organized and professional account appears to be more reliable and "official."

Colour Palette

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Colour Usage

Contrast between text and background helps create the most accessible content. When deciding on colour schemes for graphics, make sure the visual is easy to read and the important part of the text stands out. The overall aesthetic of a social media page is largely dependent on the use of colour to make it look homogenous. Take a minute to look at the page and see what kinds of colour combinations would go well as the main scheme of the graphic and which can be used as accent colours.

For more on this, please see Design Best Practices for information about colour and design as well as sample colour combinations.

Typography

Open Sans Normal
Arial
Arial Bold
Arial Bold Italic
Symbol
Times New Roman
Times New Roman Bold
Times New Roman Italic
Times New Roman Bold Italic
Wingdings
Courier
Helvetica

Logos

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