Platform guides
Facebook
It's often said that Facebook is where the parents are. Despite that, Facebook allows for longer form informational posts with the potential to link to external websites directly in the post.
Benefits
Posts can be shared to group - many people form groups on Facebook
Parents and older age groups are present and can share information in their circles
Social networking groups can share posts with thier group members
Instagram
The majority if not all youth use Instagram. It is a quick, catchy way of finding organizations and connecting with a large audience.
Benefits:
Large audience
Algorithm based - will show user what they like to watch and what they engage with
Easily resharable content
You can tag others in stories so they can repost
People tend to follow easily
Provides the benefits of TikTok while giving you a more tailored audience
TikTok
Tiktok is a short video and dynamic platform. It is massively popular with younger audiences, with majority consumers being Gen Z, and is catching onto older generations as well.
Benefits
Tiktok marketing doesn't look like marketing. Because of the style of videos on Tiktok, marketing does not look like aggressive advertising. Incorporating the brand into content helps create well structured videos that are not invasive attempts to advertise.
User generated content is key to creating a sense of trustworthiness. Organically incorporating participants of the program into videos or asking them to create a series helps foster that sense of trustworthiness. Furthermore, having a familiar face pop up often on the content page adds consistency and helps people connect to the content.
Following and keeping track of viral trends and popular challenges helps promote the visibility of your videos. Tiktok challenges and trends are a great way to incorporate the FBC brand with engaging content.
Informational videos are also popular with users with "Learn" being an actual category of videos on Tiktok and people commonly remark on learning more on Tiktok than in classrooms.
An example is the Caenhill Countryside Centre, a charity teaching children about caring for animals. Their videos are massively popular.
Videos about "hacks" are also popular with videos called "Tiktok made me do it" being wildly popular.
Taking advantage of trends in music and videos can help boost content
Negatives
Content is not timeley, you may post something with a deadline which may not show up on someone's feed for a couple of weeks or months
No guaranteed audience since the outreach to followers is algorithm based you have no guarentee that your content is actually reaching youth in BC
Higher possibiliities for trolls since there is a large anonymous population on Tiktok