Accessibility

Design Principals

Contrast: Refers to the contrast between opposing elements in the design. This can refer to complementary colours, colour tone difference, direction of lines or design elements,

Balance: Balance is all about helping the viewers eyes follow the most logical flow. While everything does not need to have the same size or be symmetrical it has to be equally weighted or contrasted. (Light balanced by dark, small by large)

Hierarchy: Visual heiarchy brings attention to your most important message. Larger or bolder fonts, using shapes, frames, or placing the most important message higher than other information helps acheive hiearchy.

Emphasis: Using shapes, colours, or size to place emphasis on most important information.

Proximity: Proximity helps organize the design by grouping or clustrering similar or related elements. Example: lists, menus, invitation.

Alignment: Alignment helps create an orderly appearnace and reduces noise and distraction. It also helps bring attention to elements you want to bring attention to. Most commonly text is alligned centre, right, or left but you can align text to other objects within the design.

Repetition: This is simply repeating colours, fonts, words, or shapes to help your designs look cohesive and give your brand a distinct look.

Colour theory: Understanding basics of colour theory can help figure out which colours look best together.

Negative space: Negative space is a powerful way to add emphasis and highlight important information.

Rhythm: Helps guide eyes in organized way through information and graphics. This is achieved through things like swirls or flow of information .