Houza, the new home of the UAE for the acquisition, sale and rental of land, has brought together a large group of brokerages in an unexpected alliance. The project will give more options to all real estate agencies in the UAE when choosing a portal to list their own Property Developers in Dubai.
For property seekers around the UAE, the business model provides the first agency-backed, full-scale property platform. Purchasing, renting and selling can be helped by the portal. And the absence of alternatives and autonomy for agencies inspired its conception.
Barry Judge, former CEO of dubizzle and CEO of OLX Group MENA, is heading up the operation. He has formed a world-class team with vast business expertise, including distribution, customer experience and technical specialists.
In reaction to tough market conditions, Judge clarified that his team created the project. Once out in the open, as focus turned to seeking new, more cost-effective routes to the market, momentum gained rapidly.
It has been well reported that the industry has had a rough year. We decided to provide agencies with greater choice and as a result, provide more leadership and income opportunities.
The judge added, adding that this turbulent period was a moment of realization for many agencies and it was overwhelming to see them align with our vision of jointly building a solution.", Allsopp & Allsopp, Better homes, Powered Properties, and Espace, as well as leading segment-specific agencies, CORE Real Estate and CRC in commercial property, and in high-end residential units, LuxuryProperty.com. Linda's Real Estate, recently launched, has also come on board.
On the surface, the fact that rivalry is introduced to the portal market will lead to lower marketing costs. Meanwhile for listings, it may increase visibility.
Agencies that sign up to be part of the Houza network will benefit from a host of advantages. It will allow access to free PropTech instruments and competitive software prices for smaller or independent brokers. These will push the optimization of costs and business for everybody.
There is a strong demand from region-wide agencies, so we expect substantial growth over the coming months and encourage anyone interested in hearing more to get in touch now," said the Judge." "We can negotiate the best rates for partners as a collective voice that they may not generally be able to do on a standalone basis."
Many of us have witnessed the effects of recent events, but it has taught us that resilience and efficacy lie in converting challenges into opportunities. You don't have to reinvent the wheel, just strengthen it so that when it comes to land, who enhances the portal business better than the industry experts, the best minds with a united goal? ”
For the brokerages concerned, the instant value is plain to see. However, Judge says, the user would also benefit from a mobile-first, smooth browsing experience and full disclosure of their data use.
"The broker-owned model means we can leverage our joint bargaining power to the benefit of the agency; however, customer-centric is the entire design and flow of the website," added Judge. Our goal is to achieve an e-commerce platform that addresses pain points for buyers and sellers, integrates smart technology and strives constantly for high-quality and reliable content.
The focus on defeating the scourge of false listings is immense. Visitors to houza.com should assume that all the assets they see are 100% genuine and available.
We also expect that houza would provide a level of exclusive content for customers for some properties that appear on the portal before they enter the broader market, offering buyers and tenants the ability before others to get into high demand properties.
"We are passionate about delivering from start to finish a transparent and enjoyable customer journey."
Houza is the new home for buying, selling and renting Real Estate Developers in Dubai. It hosts an extensive selection of residential and commercial properties, a portal with a difference. In addition, these listings are exclusive listings of the top UAE agencies.
Houza, launched in September 2020, is the name of a full-scale property portal backed by an agent. It provides a quick search solution for property seekers containing all of the latest listings. In addition, the platform is enhanced by group presentations and exclusive, customized content.
Houza has collaborated with several of the region's most significant consumer and commercial real estate companies. Houza is committed to the highest level of quality content through this collaboration.
It aims to mitigate and offer a data-driven experience with fake listings and popular pain points. Additionally, whether purchasing, selling or renting their house, this will help visitors make the most informed decision.