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this page features others work in showing insightful designs by ideo
Rethinking baby food packaging
Rethinking baby food packaging
IDEO collaborating with Plum to create a new, wholesome experience for new parents and babies.
The challenge
The challenge
Expand Plum's packaging beyond the pouch
The outcome
The outcome
A transparent bowl that celebrates the organic ingredients within and helps support spoon feeding
ideoxplumorganics.mp4By Kathryssa Tjandra, Raffles Institution
Redefining and simplifying how customers engage with their pharmacy
Redefining and simplifying how customers engage with their pharmacy
The challenge
The challenge
IDEO collaborates with PillPack to help build a venturing strategy for its prescription home-delivery system.
The outcome
The outcome
A refined brand vision, strategy, and identity across channels, as well as a redesigned website, a private dashboard for PillPack customers, and a suite of physical products.
Impact
Impact
PillPack now delivers hundreds of thousands of prescriptions every month.
By Beatrice Tham, CHIJ Secondary School Toa Payoh
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