rethinking the way we make, use, and reuse plastics
On May 2017, OpenIDEO launched the Circular Design Challenge, a challenge inviting designers from across the world to rethink the way we make, use, and reuse plastics to reduce the generation of plastic waste. This is to redesign plastic and packaging such that they have a circular and not linear economy.
In a circular economy, the final destination of a product isn’t a landfill or incineration. The products are designed to be used and reused at their highest economic potential for as long as possible within the global supply chain.
Rather than only addressing down-stream recycling issues, redesigning how such products are delivered to people without creating waste creates a system where the onus isn’t on consumers to shoulder all the responsibility for recycling. Instead, designers and corporations must create packaging and delivery models that don’t create unrecyclable plastics waste.
How might we get products to people without generating plastics waste?
A global rethink of how we use plastics and packaging across markets and geographies, and a group of 16 winners with the funding and support to keep their ideas going.
For OpenIDEO, the heart of the Challenge was bringing this diverse group of innovators together, and engineering ways to support different teams, based on their resources and level of technical experience. Using the power of collaboration to innovate and create new solutions to today’s problems.
Now, we will be introducing some winning solutions from each category and investigating how it effectively helps to reduce the generation of plastic waste.
MIWA, from the Czech Republic, introduces an app that lets shoppers order the exact quantities of the groceries they need, which are then delivered in reusable packaging from the producer to their closest store or to their home.
One of the success factors of plastics packaging is its ability to adapt to various customer needs, from large-scale packs in our supermarkets to the small packaging items like sachets more common in emerging markets. Yet many plastics packaging items found in our shops today are not economically recyclable and often end up polluting the environment.
MIWA introduces a digital solution that connects all stakeholders along the value chain – from the farm that produces the food to the customer that buys it. It allows anyone with a mobile phone to order any desired amount of a product to be delivered in reusable packaging to either their nearest store or directly to their home. This solution does not only design out unrecyclable plastic packaging, it also helps to minimise food waste.
This system can be scaled to work in supermarkets as well as local stores and farmers markets.
For more information: https://ellenmacarthurfoundation.org/miwa
Evoware, an Indonesian startup, designs food wrappings and sachets (containing, for example, instant coffee or flavouring for noodles) made out of a seaweed-based material that can be dissolved and eaten.
Evoware has created an edible alternative to the commonly used multi-layered plastic sachet. It manufactures the material directly from plant matter, making it not only edible but also nutritious. You can literally eat your burger with the wrapping still on, or dissolve your coffee granules along with their sachet in hot water and drink it.
Indonesia is facing a problem where a lot of seaweed go to waste, and many seaweed farmers are very poor. Evoware's innovation using seaweed as main material hence gives a positive impact on not only the environment but also the seaweed farmers livelihoods.
The ability of single-use sachets has many benefits, but because they are so small they often escape collection and end up on beaches, in rivers, or the ocean. Evoware's solution is thus a great example of how a biological feedstock can be used for a technical purpose and then safely biodegraded. Evoware plans to increase its local capacity and is positioned to expand internationally since seaweed has the capacity to grow on almost every coastline.
Edible Bioplastic Sachet
Food based packaging
Using natural and halal materials
High fiber, vitamins and materials
Has 2 years of shelf life without preservatives
Biodegradable & can become fertiliser
Printable and heat sealable
Customised for taste, colour & brand logo
For more information: https://ellenmacarthurfoundation.org/evoware
TrioCup from the United States offers a disposable paper cup made with an origami-like technique that removes the need for a plastic lid. The team has chosen a 100% compostable material and is working on an alternative that is also 100% recyclable.
TheTrioCup blends a simple, logical, tri-fold lid design onto the paper cup that is visually stylish and distinct. This design does not come at the expense of higher manufacturing costs, as the lid integrates seamlessly into existing coffee cup production methods with only minor adjustments. Furthermore, the cost of the extra paper needed to make our cup is more than covered by saving the cost of the plastic lid, ensuring our cup can be cheaper than the typical coffee cup and lid.
For more information: https://ellenmacarthurfoundation.org/triocup