Exclusive Roofing Leads
Exclusive Roofing Leads
Exclusive Roofing Leads Done The Right Way
Do you run a roofing company and you need some roofing leads to help your marketing team? We are here to help so your business can be ahead of other roofing companies or roofing contractors.
Buying metal roofing leads to an investment that you need not overlook. When you create a website or come up with a business listing on Facebook or Google, your ultimate goal is to generate leads. Sometimes you may go through routes like NAP citations, on-page roofing SEO company, business web design, Google search, and spend a lot of money with no tangible returns.
Instead of going through all these, we can provide you with ready roofing leads that you just need to contact and start off on the deal. We know that your roofing business needs customers. But you need to deal with a reputable company that can generate roofing leads, and offers them at an affordable cost. We are that company.
One of the biggest challenges for any roofing business is generating qualified leads. In fact, it’s a constant battle of testing and throwing things against the wall to see what works.
The roofing space, like other trades, is unique, in that its biggest challenge is not sales and marketing but the lack of skilled labor.
However, generating qualified leads is the engine that drives new business. In this article, I am going to share 16 ways to generate commercial and residential leads for your roofing business.
First, let's define what a lead is.
A lead is defined as follows:
“A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts.” Generating qualified leads is the backbone of most businesses. There are a lot of different ways for a roofing business to generate leads.
The strategies have changed over the years, and channels that were once effective don't have the same impact as they once used to have. As a business owner, it’s your job to keep up with the latest tactics and strategies in lead generation. If you don’t have the time then you should hire someone that does.
Types of Leads
There are two types of leads. Business to Business leads (B2B) and Business to Consumer (B2C). Generally speaking, B2B leads are going to be more expensive than B2C leads.
Residential prospects are much less sophisticated than commercial roofing prospects. Think about it, how many times does a homeowner deal with roof repairs? Not much.
When you compare that to manufacturing and industrial types of businesses that deal lots of different types of bids, the buyer is much more sophisticated. You also have to take into account the length of the sales cycle in residential vs. commercial.
Here are 16 ways to generate leads for your roofing business
Canvassing is old school but it still works. There is nothing like a face-to-face meeting. The most effective time to canvass is right after a storm.
Here are some tips that will help you canvass.
Be prepared for anything
Set clear objectives: Appointment, contact information, or sale
Have a proven script ready
#2 Direct Mail
Another old school method that is still effective. Over the last decade, our mailboxes have actually gotten less flooded. The average American now only receives 16 pieces of mail per week. Compared to our email inboxes your message will be much more likely to be read.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards.
Like any other channel, you must have the fundamentals in place before starting your campaign. Here are some great articles that will guide you along the way:
#3 Local SEO
Despite all the hype of people saying SEO is dead,
#7 Storm Chasing Apps
I recently spoke to a roofer that told me that he has 4 different storm tracker apps which notify him every time there is a storm in the area.
This is a great way to stay on top areas in which storms can cause havoc to roofs. Most people will not even think about their roofs until they have a leak. And most leaks are caused by storms.
Stay on top of hot prospects by knowing exactly where the storms are.
#8 Content Marketing
Content marketing is a great way to build authority and credibility in your area. If you provide relevant, useful, and in-depth content you can generate a ton of leads.
A consistent content marketing strategy will eventually start generating lots of organic traffic to your web properties.
This is a great way to get people to know, like, and trust you.
#9 Email Marketing
Every lead generation channel should supplement their marketing efforts with an email marketing campaign. Despite being around for close to 20 years, email marketing continues to be the most effective online marketing channel.
For every $1 spent there is $40 return on investment.
It's amazing how many roofing businesses don’t have an email marketing campaign set up. You should follow-up with every single lead.
Companies that use email to nurture leads generate 50% more sales-ready leads and at a 33% lower cost.
#10 Trade Shows
As a roofing company, there are a ton of benefits to attending trade shows. I wrote about this last year:
You can sleuth the competition, create new business partnerships, create company awareness, and generate leads that convert to more sales.
There are two main things to keep in mind when attending trade shows.
First, you have to give value first. Make sure that anybody that stops by your booth gets a freebie that attendees will find valuable.
You can provide educational content in the form of coupons, giveaways, run contests. etc..
The second thing you should do is to properly follow up.
Most sales are made in the follow-up.