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“People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.” - Miranda Katz
The Business of Podcasting
The Business of Podcasting
The Podcasting Industry has seen overwhelming growth since 2014, with a flood of advertising dollars rolling in and massive acquisition deals made by major companies such as Spotify and iTunes. Below is a visual overview of the current state of this industry. The presentation is best viewed in full screen mode or with a mobile/tablet flipped sideways if viewing on the go.
Do you think the implementation of 5G mobile networks will impact and increase the use of podcasts as a source of business? It's something definitely worth considering! To learn more about 5G and its potential effects on mobile and open learning, as well as traditional education, feel free to explore the educational resource developed by some of our peers at UBC!
REFERENCES
REFERENCES
Carman, A. (2020, June 22). Spotify is testing interactive podcast ads so you never have to remember a promo code again. Retrieved July 15, 2020, from https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch
Edds, J. (Director). (2019, August 28). Do Podcast Ratings and Reviewed Really Help You Get Discovered? [Video file]. Retrieved July 8, 2020, from https://www.youtube.com/watch?v=2sSvnpUH0ys&t=2s
Martin, D. (2019, March 19). What do podcast ratings actually tell us? Retrieved July 15, 2020, from https://medium.com/megaphonepods/what-do-podcast-ratings-actually-tell-us-46fc6ba8844f
Mercedes, J. (2019, August 24). How To Access Your Podcast Listener Analytics Data on Spotify - Spotify for Podcasters Dashboard. Retrieved July 7, 2020, from https://www.youtube.com/watch?v=rMfysLBQl5Y
Misener, D. (2018, April 03). Do podcasts really need to beg for ⭐⭐⭐⭐⭐ ratings and reviews? Retrieved July 15, 2020, from https://blog.pacific-content.com/do-podcasts-really-need-to-beg-for-ratings-and-reviews-d162564007dd
Shapiro, A. (2020, February 03). Crime Does Pay: 'My Favorite Murder' Stars Join Joe Rogan As Nation's Highest-Earning Podcasters. Retrieved July 15, 2020, from https://www.forbes.com/sites/arielshapiro/2020/02/03/crime-does-pay-my-favorite-murder-stars-join-joe-rogan-as-highest-earning-podcasters/
Slate, J. R. (2019, January 16). Blue-Chip Brands see Significant Increase in Brand Recall and Intent to Purchase After Advertising on Podcasts. Retrieved July 15, 2020, from https://gritdaily.com/podcast-advertising/
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